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Online dating apps struggle as people swear off swiping (theguardian.com)
54 points by geox on Aug 17, 2024 | hide | past | favorite | 97 comments


Not surprisingly these articles never talk about men’s experiences. Only women or “people”


For 99% of these apps, the presence of women is what keeps the app alive, since men are the ones typically pursuing women in dating.

Men's experience is relevant to them, but not the owners of the app.


>Men's experience is relevant to them, but not the owners of the app.

Men are typically the vast majority of paying customers. If guys have a terrible experience they will stop paying eventually. But there's a sucker born every day, as the saying goes...


No, the previous poster wrote: Men will pursue women wherever they are. So if you have women on your platform, the experience for men can be horrible, they will still come to your platform.

Are they suckers? Probably. Do the platform owner care? Nope.


The platform owners clearly care about user experiences because they tweak stuff all the time. I don't think most men are suckers. Even a real sucker will stop paying if they are not getting any benefit from paying. If you put all this together, the most reasonable thing a dating app could do to make money is actually try to provide good experiences. Of course, these days, it may be a bit much to assume that the management of any company actually cares more about making money than their pet causes.


They could be tweaking the stuff for the women?


That is also possible. But since most women don't pay, the ultimate objective would be to get more women on to improve the experience of the actual customers.


And in the case of Bumble where the initiators are only women?


This never actually worked this way. Women are rarely ever the initiators, so what happened on Bumble is that women would say "hi" so that the man had the chance to actually initiate; if he didn't, nothing would happen.

The real reason women are on bumble at all isn't because they like the gimmick. Instead they just hope that men there are better than the ones on tinder.


>The real reason women are on bumble at all isn't because they like the gimmick. Instead they just hope that men there are better than the ones on tinder.

Nailed it... Maybe they are predisposed to think the guys are better because they would only feel like messaging exceptional guys anyway. But in general, they would really prefer guys to take all the risks.


They changed it recently to reduce the burden - I’m not kidding


Please explain, what do you mean by burden? To avoid me jumping to conclusions. You mean the heteronormative "burden" of the man shooting the first shot?


That's how they phrased it, but the underlying reason was that users weren't using the app as intended - those first moves quickly devolved into a token "hey".


It's a shame Bumble has changed. As a guy, I think even a token "hey" is good to know if they are at least interested in you.

The ratios are skewed so badly that women get at least an order of magnitude more likes that men on average, so having the woman at least indicating that they are marginally interested lets you know it's worth spending the effort on making the next move.

If you're an incredibly good looking guy, women will put some effort in, but for ordinary looking guys, the vast majority of women don't even bother to respond with an autoreply "sorry, not interested". They just ignore your message entirely, and there's only so many interesting and well-thought out first moves you can send based on something in someone's profile that you resonated with, only be be completely ignored, before you realise that it's all just an utter waste of time if you're not in that top 10% of guys.

To me, it seems that Bumble doesn't really know what it's lost by changing that behaviour, as it's now become just another Tinder.


>It's a shame Bumble has changed. As a guy, I think even a token "hey" is good to know if they are at least interested in you.

It would be nice but women are literally flooded with options. You should know they're interested if they match with you and have a conversation with you. At least, you get the same information as a "hey" from that. Bumble is just trying to promote actual dates with their paying customers who don't get a "hey" and scarcely get a match in the first place, because women aren't very interested in dating normal guys.


Best description I heard of online dating is that women are dehydrated in the middle of the ocean and men are dehydrated in the desert.


In my area a lot of women wouldn't respond either unless you had pushed the button that increases the match time, so it was match - wait for response - at 1 hour if you were really wanting to match extend match 24 hours, which then locks you in because you can only extend once per day, and then wait for response.

Sort of understandable because the stereotype goes that most men will right swipe on all and then filter upon match whereas women will filter before swipe.


I'm surprised that phenomenon wasn't called out virally just like men were dragged through internet streets in the mid 2010s with the rise of swiping-style app.


Ahhh I just wrote the same thing, you beat me to it. Glad to see I'm not the only one with this reading.



I met my ex on Bumble; we were together for about 5 years. I met the man I'm currently dating on Hinge. Both times when getting back into dating after long relationships I heard that dating apps sucked, and that it would take forever to meet someone I actually like, and to prepare myself for a string of bad experiences. So I kind of prepared for the worst and thought of it as just practice for talking to people.

Luckily, every man I met was a legitimately interesting and cool person. I only got _slightly_ uncomfortable vibes from one of them, and he (like all the others) handled it very maturely when I later told him I just wasn't feeling a connection. None except one ended up being a romantic match, but I had a really nice time talking with all of them.

Maybe part of it is just that I'm pretty particular with who I bother talking to and meeting. I don't have much energy or time for meeting new people, so don't schedule many dates. On the other hand, this also means my positive experience is not very trustworthy, as it is likely I just haven't met enough people to give myself a proper chance at a negative experience.

Nevertheless, I do not find dating apps fun or pleasant in any way - they're more like a means to an end that I'd rather step away from as soon as I meet someone I actually like. This tends to be a bad strategy, as from what I understand the other party often doesn't approach focus or exclusivity on the same timeline. So there's a risk of a mismatch in investment (time and emotional), which can become a problem.


A few of my friends have had this experience - I think there are a couple of groups at play here, basically "old online dating pros" and "unjaded newbies" and I don't mean either title as disparaging.

When I've met an unjaded newbie we've had a great conversation, we've met for a date easily with no hassle and in one case it's worked out for a decent period of time, and in most if it doesn't we part with good communications. I've even become close friends with a couple of women I've met this way.

The old pros are people you constantly see on the apps, they're flaky and jaded and addicted to the swipe/match/chat/move on paradigm.

Dating apps are akin to being in dante's pergatory.


The problem with online dating sites is that from a financial perspective, their incentive is to keep you from finding someone who causes you to stop using the site. Every single A/B test and algo run with revenue or engagement as the metric to be optimized is actually doing the opposite of what users want and preventing really good matchups.


How does that work? I keep hearing this objection but how is the app supposedly stopping you from forming a happy relationship?

Operator would need to know who is a good matchup for you and then not present you that person but present you enough other subjectively attractive (but again somehow not good) matches so that you keep swiping. That's almost omniscience when it comes to dating which they would need to attain from a phone number, pic, couple of sentences, and maybe whatever they can buy via adtech.


> I keep hearing this objection but how is the app supposedly stopping you from forming a happy relationship?

Most of these apps use ab testing to determine what features are launched. The speculation is that they optimize for retention and conversion into paying users, not for forming long lasting relationships. Retaining users is good for a business but terrible for people trying to form long term relationships.

It's pure speculation that this is what they are optimizing for in their experiments but I wouldn't be surprised if it's the case.


I think it’s much simpler: must relationships don’t end in forever monogamy. There’s like a 90% chance someone who leaves the dating pool will re-enter it eventually.

They don’t really need any algorithmic matching magic.

Also, the pool of people online dating is going to be somewhat (perhaps heavily) sample biased. People who are likely to form long term relationships will, over time, leave the dating pool at a higher rate than those who aren’t. By the time you hit age 35, you find the dating pool to be mostly people who haven’t permanently paired off for very obvious reasons (myself included, btw).

So overall, I just don’t think they worry at all about people leaving the dating pool.

I do think their incentive structure is broken and that plus the fact that they are all owned by two companies (and even one of them, Bumble, doesn’t just buy up all the competition) does prevent them from making the metric about user satisfaction though. I just don’t think it’s broken for this reason.


This is the wrong way to think about it. The optimization problem happens before a second person is directly involved at all.

The operator simply encourages behaviors which people _feel_ moves them closer to meeting someone but which are relatively time-inefficient. So the user has to spend much more time on the app, which increases all the relevant metrics of engagement and profit.

To fix the problem, one would expect an app which either charges a lifetime fee upfront or upon delivery.

Since it is hard to collect payment on delivery, the best case to eliminate the principal-agent problem would be a $2,499 one time fee for unlimited lifetime service.


Also, it doesn't make much sense on platforms like Tinder, where the majority of users does short term hook-ups all the time.

Even if they meet someone there, they will come back to meet more.


However the swipe from the women’s side selects for at least some kind of compatibility.

Also my wife is from Tinder.


I don’t think there’s really a good model. If the app charges when a match is made, the consumer is paying without really knowing of the match is good. As I understand, this is the model early dating sites used. If the app charges for access at all, then it’s incentivized to keep you from finding a match, and the overall pool of people shrinks from the barrier to entry. Charging once you’re satisfied with a match isn’t practical without some kind of binding contract, which I imagine most people will not want to sign.

It’s almost as if you can’t commoditize emergent social behavior.


I've sometimes wondered if dating apps are best served through some kind of nonprofit decentralized format, maybe something grassroots, or through the government or something, precisely because of the issues you raise. I admit that might sound a little loony but dating or pairing is a fundamental human activity, and it doesn't seem too farfetched to me to think that people might build out something outside of a profit model. Also, some countries are starting to openly discuss declining birth rates, with government actively encouraging mating, so I could see something like that being developed in certain settings.

I also have a hunch, though, that some of what makes relationships click is hard to formalize in an app focused on dating per se. In person chemistry, development of an initial relationship without an explicit shared dating goal, and so forth. Sometimes I wonder if it would be better to just incorporate dating options and features into a more general purpose social app.


In the limit, for every person who dies, you do get approximately 1 new person of dating age every year. It’s not like ob gyn’s try to prevent the baby coming out to keep their pregnant customer.


And the problem with dentistry is that not every one of my teeth needs an expensive root canal or crown. But the logical consistency of a hypothetical conspiracy isn't evidence of its existence. It's just paranoia and virtue signaled cynicism.


The article makes it sound as if „200 question“ dating sited like eHarmony were any better, but it’s scientifically proven that there’s no correlation between such questionnaire matches and actual relationship compatibility


As far as I know, eHarmony's claim of the questionnaire and algorithm being based on science was marketing fluff from the beginning [1]. One of the founders was a clinical psychologist, but the only science I've ever seen them cite is just studies that they claim show eHarmony to be more successful than other dating sites (which might have something to do with the company's policy of outright rejecting users who are too depressed or too divorced [2]).

[1] https://www.bbc.com/news/uk-42546586

[2] https://www.arkansasonline.com/news/2007/may/22/no-love-lost...


They are barriers to entry that maybe ensure your match is serious about a partnership I’d guess though.


That and the relatively high fee.


Most important is phermone compatibility, and you can only gauge it by smell and presence. Online dating is therefore doomed to failure from the get go, because it ignores it completely. Of course, you can get very, very lucky... If the woman doesn't smell right (read: irresistible), all the other qualities don't really matter. It happens pretty rarely that a woman smells just so right that your head starts spinning, and that's the only type of girl worth going out with as far as I'm concerned.

I surmise that a big portion of people that hooked up via dating apps are incompatible at a fundamental level and they just don't know better.


Indeed, these kind of apps make dating so … official and formalized. You need a profile, you need to answer questions (which implies knowing what you’re actually looking for), you need to fit into the options offered by the app (which vary depending on religion and politics in your area) and then “the algorithm” trying to match you based on engagement. It’s just not an enjoyable process.

Of course, just a list of profiles may not be helpful either e.g. I met my husband on Grindr but that required a lot of effort and enduring the emotional downsides of the experience. Dating online also deprives one of using all of one’s senses to “feel” if the person(s) in front are a good match.

PS: For some of us, online dating is not always a choice as you can imagine, so even with the downsides, these apps are needed still.


>it’s scientifically proven that there’s no correlation between such questionnaire matches and actual relationship compatibility

Citation?


Is Romantic Desire Predictable? Machine Learning Applied to Initial Romantic Attraction

https://pubmed.ncbi.nlm.nih.gov/28853645/


Can you post a link to the study?


I wasn’t thinking of any particular paper there, but if you look at some papers you’ll usually find the following reasons:

1. The app algorithms are usually black boxes, so who knows whether they’re really using scientific methods

2. Apps often include questions such as height due to customer demand, which are known to be very bad predictors

3. The interaction between the factors is very significant and complicated/unknown

4. People don’t answer truthfully

5. People don’t know what they want

What is known however is that there’s a strong placebo effect initially, i.e. the mere suggestion that somebody is a good match although they aren’t increases the success of first dates, but not in the long term. There’s also research on how these systems can be designed to be addicting, which is surely being done.

One of the strongest known predictors instead is “shared emotional experiences”, e.g. a study about making people walk over a wobbly bridge together. Hence why “running groups” and so on are popular nowadays among people disillusioned by algorithms


Thanks for the detailed reply!


Off topic pretty much: my then 13-year-old daughter told me (divorced x 4 years at the time) not to use online dating sites as they were for losers and weirdos. That was in 1996.

In 2008, in her final year of law school at Duquesne University in Pittsburgh, she met a guy on JDate whom she subsequently married in 2012; they just celebrated their 12th wedding anniversary.

Here's the thing: he lived three blocks from her; at the time he was an associate at law firm Jones Day, working 90 hours/week; no way would the two of them ever have met absent the internet.


I think the swiping model actually works better for compatibility in serious relationships than the question based ones, because the questions are not actually about anything important (lots of political questions- I don’t date based on politics)- but the simplicity of swiping lets you just interact with a lot of people until you find the right one. I met my fiancee on Tinder 3 years ago, wedding is next week! My advice is to read the bios and swipe based on more than just looks- interesting hobbies, fun, playful, and personal integrity are important also. The down to earth introverted and nerdy women I’m compatible with, like my fiancee tend to spend less time staging flashy photos to look attractive in a bio.


> I don’t date based on politics

That’s weird because at least in the US and UK people definitely do date based on this and it makes sense.

If you are mildly politically literate, then in those two countries, you know there’s really two realistic parties you can pick who are opposed from each other.

Given then it’s pretty strange to want to be with someone who is diametrically opposed to making your country better, and actively voting to make the country worse, regardless of your POV either way.


> Given then it’s pretty strange to want to be with someone who is diametrically opposed to making your country better

Most people in real life don't really give a fuck about politics.

My wife is a lot more conservative than me. But I don't care about politics that much, neither does her. We both like traveling, we both like football, we both support the same football team, we both enjoy cooking and have similar tastes for food, so on and so forth. All of those I rank higher than being with someone that happens to think like me in politics or economics.


> Most people in real life don't really give a fuck about politics.

Which is a shame because if they did they wouldn't vote against their own interests.

You’re basically saying you’re fine either way so it doesn’t matter to you. But it does matter for a bunch of real people who’s freedoms are compromised by policy decisions.


> Which is a shame because if they did they wouldn't vote against their own interests.

I am not haughty nor arrogant enough to presume I know what is best for other people. Above all I value democracy. People can - and should - vote for whatever they want.

That extends to the right of being oblivious to politics.

> You’re basically saying you’re fine either way so it doesn’t matter to you

That's not what I said. I said that my opinions on politics and economics don't sit front and center on my personal relationships.

I pay attention to politics to understand where the wind blows. I have investments to manage, a mortgage to pay, and a daughter to raise. Understanding how to operate according to political and economic decisions by those in power is important. It just doesn't matter much for my personal relationships.

> But it does matter for a bunch of real people who’s freedoms are compromised by policy decisions.

Freedom is not unlimited. Nor it should be. Democracy is above all a compromise that ensures nobody will be really happy.


I'm not sure what to do about this- how to relate to people whose single minded obsession with politics has tinted every aspect of their lives and thoughts, and they think people that don't see it that way are complicit with their "evil enemies."

It's becoming more and more common, and awful. I see this a lot- my family can't even have holiday get togethers anymore, because people that used to get along great have now "joined opposite sides" and can't talk or think about anything else anymore. They'll start lecturing each other loudly, and literally can't think or listen to other people anymore. They do this even if everyone present agrees with them!

What is actually happening is the opposite of what they seem think- it's not the other people that are checked out of real life and not taking a stand on things that are actually important-- it is them. Obsessively and angrily watching news doesn't solve problems, nor does blind application of any ideology. Ranting at people with your ears and mind shut down doesn't convince anyone of anything.

A simple minded obsession like that can't exist in a healthy person that is actually engaged with the things they care about, and have personal control over. They're not good parents, family members, employees, or community members anymore - the kind of people engaged with making the world better through direct actions - but angry closed minded zealots.

I'd like to help these people become human again, and stop obsessing over politics in a way that dehumanizes anyone that doesn't perfectly agree with them. My thought is that it is an emotional problem, and not about the politics at all. They seem to be projecting their own personal anxieties and fears into a political framework, as a distraction from understanding and dealing with them. Or conversely, politics has found a way to weaponize personal emotional problems as a way to engage supporters.


It is weird… weird is an important dating requirement for me ;-)

You cannot solve real problems in the real world or actually make the future better with blind application of a simple ideology- real life is too nuanced and complex. You have to approach each individual problem with creativity, and an open mind. You also have to take an active leadership position to solve a real problem, not just watch TV and vote.

If someone sees the world like you are suggesting, they are not intelligent enough to date. I want a partner, not a pet.


> If someone sees the world like you are suggesting, they are not intelligent enough to date. I want a partner, not a pet.

That seems super dismissive and disrespectful. Honestly HN is usually better than this.

Being politically aligned is nothing like “wanting a pet” wtf.

If anything it’s more equitable that you are aligned on your values whatever they might be.

I have no idea how you can fail to recognise that a polarised two party system draws some pretty hard lines along your value system.

Would you date a republican who supports removing abortion rights for women, would you date a tory who supports privatising vital public services for personal gain of the few? (Note I’ve used right wing policy's but you can pull left wing examples of this as well).

> weird is an important dating requirement for me ;-)

This is such a strange thing to say, you’re not quirky or more interesting for having written this, I have no idea why you would write that on HN.


You misunderstood everything I wrote. An intelligent person that is actually taking effective action according to their values doesn't see things in simple black and white political ideologies. Dating someone that sees the world so simply would be like dating a child or having a pet, not having an actual partner. Values and actions are important to me, political affiliations are not. Smart people that share my values don't have values that reduce to a simple political ideology or party.

There is no nice way to say this- because you are saying you see the world this way, and I am saying anyone that sees the world that was is either naive or stupid. I don't mean to insult you or your views, but that's how I see it. I don't blame you if you find it insulting and are upset at me.

For example, my fiancee and I work in totally different fields but both care a lot about climate change, and have developed solutions to mitigate its impacts. Both of us have received substantial financial and political support and work daily with people from "both sides" to make this work possible. A lot of conservatives care deeply about things like reducing foreign oil dependence, protecting farms and fisheries, and preventing climate related property damage- and are willing to spend big money on solving those problems.

> you’re not quirky or more interesting for having written this, I have no idea why you would write that on HN

It's the simple truth, I'm someone that doesn't really try to "fit in" so I'm seen as weird by people that do, and I get along better with other people like that.


>Values and actions are important to me, political affiliations are not.

Voting is an action. If my partner (or anyone else) tells me they are going to vote for the person headlining a goal of taking away my daughter's ability to get healthcare, then they move into the category of people who want to harm my children.


You are misunderstanding me in the same way the above poster is. Both you and them seem so obsessed with the idea of blind us vs them partisan politics, you can’t even comprehend that there are people that don’t think that way. It’s not that I would date someone with “opposing” partisan affiliation, but that I won’t date anyone that sees the world through a lens of politics instead of real issues they can solve with creativity and an open mind.

If my/our kid was going to lose healthcare and all they did was vote for the latest liar that says the same old idea will solve that problem- they are either ignorant, or don’t actually care.

The whole thing is largely a game people play to avoid guilt of not actually doing anything about the things they claim to care about… and is deeply encouraged in media and on social media to the point that people don’t even notice how absurd it is.

Almost every older “boomer” that I know has their brain so infected with this they do nothing but watch TV and rant about politics… and of course take zero action besides voting- which shows the only care about the us vs them conflict and don’t actually care about any issues enough to do something real about them.

I miss these people, sometimes it feels like they died because there is nothing left to their previous personalities. They take no actions, no risks, and have no ideas of their own anymore.


>but that I won’t date anyone that sees the world through a lens of politics instead of real issues they can solve with creativity and an open mind.

Politics is the mechanism for solving real issues. It’s war without violence.

> If my/our kid was going to lose healthcare and all they did was vote for the latest liar that says the same old idea will solve that problem- they are either ignorant, or don’t actually care.

This is trivializing the work of countless civil rights activities (who may have also been elected leaders). Those “latest liars” and the people who voted for them contributed to slavery being abolished, women’s suffrage, civil rights, women’s healthcare rights, cannabis legalization, etc.

> The whole thing is largely a game people play to avoid guilt of not actually doing anything about the things they claim to care about… and is deeply encouraged in media and on social media to the point that people don’t even notice how absurd it is.

I have participated in numerous political campaigns, canvassed, even ran and held some local positions. We got things like paid parental leave, paid sick leave, and increases in minimum wages and exempt salaries passed.

It is us vs them. I’m okay with debating things like tax policy or government spending or city planning or environmental concerns. That deal with shared resources that requires a compromise.

I draw the line at violating my kids’ civil rights for no reason. Her body is not a shared resource, so there is zero need to compromise, and there is zero justification for someone else’s morals to come between a doctor and my daughter’s health.

This is not even getting into supporting things like baseless election fraud claims and Jan 6 attacks on the democratic process.


I’m completely failing to communicate what I am trying to say- and you are mapping it to a totally incorrect idea. I am talking about a person that thinks strategically and creatively about solving real world problems, and does not think about the world through a simple dogmatic black and white story where everything is a zero-sum war between a "good" and a "bad" group. That does not at all mean they ignore or are indifferent to politics, but their political views are much more complex than one binary bit of information. I have really nothing to add other than you could consider rereading it with the assumption you misunderstood.

You’re also missing the point that this is about what I look for in someone I want to date- it’s fine if you don’t feel the same.

As an aside, those things you mentioned are indeed great historical triumphs I care deeply about- and were in fact architected by people that saw things as I do. You are only understanding part of the story- and without the whole thing you could not replicate it yourself.

Politics in a democracy is downstream of cultural and technological changes- you have to make that change first, and the political change will follow. The people creating the new ideas, the people leading the cultural changes, and the people leading the final political and legislative changes are all important, but also all very different types of people with different skill sets and personalities.

I’ll also add that all political parties have a simple narrative that essentially all big problems are caused by their opponents opposition. The truth is, problems can’t actually be solved with blind application of ideology. Most of the big problems humans face together, we don't have great solutions for yet. There are pockets of the USA for example where one party or the other has total control, and locally implements their entire agenda, and it always turns out awful for both parties- their ideas only seem like they could work until you actually try them.

As young adult I was very naive and very politically active on the left. Eventually I moved to like minded places where the things I had been fighting for had already been implemented. I had already seen, from the rural area where I grew up that the ideas from the right didn't work great. I was horrified to learn that the ideas from the left just didn’t work either- good intentions can’t make up for bad ideas.


OKC is good only if you answer the right questions.

If I answer 500 questions and 400 are about basic decency, that doesn't give a good match.

If I answer only 50 questions but they're all about relationship and intimacy that works much better.


I tried that and still found the matches weren’t good compared to Tinder… I think I’m not even sure which questions really matter, and there’s just a lot less potential people on OKC.


"Dating" means different things to different people. Some people A) are really looking for potential life/long-term partners and want to take it really slow, others B) are really looking for sex partners with varying degrees of commitment. The general standards and expectations for A and B vary widely amongst individuals, so widely that really IMHO any dating app can't effectively promise anything other than "we'll introduce you to people" unless it explicitly limits its target group to A or B. Even then, people will lie to try get what they want, especially in cultures where honesty about sexual needs and goals is not valued or is only valued if part of a greater economic/societal goal which often has a perceived or actual high bar of entry.

Regarding ecomonics: IMHO there is a general social breakdown related to the general economic breakdown for the non-rich in the U.S.

It's easy to have fun with social and sexual life when it's easy to take care of your basic needs like food, medical care, housing, etc. The 1970's was a lot of fun I guess at least in certain places of the country. Having fun in general has gotten much more difficult for non-rich people over the past 30 years, and it makes intimate/fun social relations also much more difficult. Example: Being a single person living with one's parents because they cannot afford a house or apartment places one at a significant disadvantage, more so if male than female, but females living with their parents and trying to have a dating life may have a hard time.


Yep I’m never doing online dating again.

Totally not something I want as part of my life.


The thought of setting up and paying for tinder again makes me scream internally. Even sadder is that most sex in my life was indeed through paid tinder subscriptions and almost all sex through dating apps. It's too easy for women to simply launch the app, upload the photos they already have from FB and IG, then start swiping with very high match ratio. It's too tempting even from sheer boredom and vanity. Real life chat and pickup will bring you only frustration and sometimes even problems. There are numerous male on female incidents of pushiness and violence and you will be immediately associated with them. It's impossible to succeed if all initiative is on you and you're ruthlessly judged by every gesture, word, sentence, verbal proposal, appearance detail. Delegate all these to an app even if success ratio is only 0.1% or so.


What sort of mating strategy are you optimizing for?


I’m looking to emulate the mating strategy of a preying mantis.

Please just eat me after we’re done doing the dirty.


I imagine it would be spontaneous interaction in places of interest or leisure.


The third space.


Not everything needs to be optimised.


"polar bear stuck on an iceberg" mating strategy


OP wrote "dating" but you replied with "mating." Why?


Is there a meaningful difference?


Why have one to begin with?


Women are optimizing 80% of men out of the gene pool.

What the men do is irrelevant.


I've been a big fan of IRL singles events in my area recently. Speed dating and mixers are great ways to meet quality people who are in the same boat as you. I highly recommend them!


I found speed dating and mixer events to be absolute terrible for the under 35 crowd. Obviously, ymmv, but I remember hearing from my own head and other people as we all left these events “why didn’t we just talk to the women at the bar? They’re way more attractive than the women at the event we were just at.”

If you’re in a place like NYC, the more attractive people don’t go to these events. They just don’t need to. Most of the folks I know meet their partners through apps because everyone is super picky about looks, income, status, and so on. Going to random bars and events isn’t efficient for that.

Personally, I’ve been single the entire time. I can’t get matches on apps due to poor facial attractiveness. So, I stick with IRL scenarios. It works a little better but it’s still bad.


They are better for 45+, divorced people


Isn't the whole message of this article that younger generations are seeking interactions that those events can provide? Also what city do you refer to?


With generative AI for text, images, and now even video, it must be harder than ever to know if you are even talking to a real person.


It's going to be really funny if technological advancement brings human and face to face interaction back into the mix. Basically, you need to beef up your social networks to help filter the bullshit via human "brokers" or "agents" that have their reputation within their social graph on the line.

Finding a life partner by being recommended by a relative/friend/coworker/college organization/etc is probably way less work and stress for the individual, assuming they have a decent social network.


On the contrary, it's exceedingly easy. The vibes are all off.


Why hasn't this space been disrupted? All of these apps are the same scam-like experience filled with dark pattern UX. They purposely limit communication & exposure behind paywalls, while allowing bots to roam free. Also most of them are owned by the same company https://en.wikipedia.org/wiki/Match_Group


I'm starting to feel like it might make more sense to model these sites not as matchmaking services, but as unregulated online casinos where the jackpot is sex instead of money. The odds are heavily stacked against the average customer, but you have to make them believe they can win if you want them to keep pulling the lever.


I fully agree here from male perspective with difference that online casinos give "begginer's luck" wildcard initially. Dating apps attempt somehow similar but if you make a mistake with your profile or in chat after match, you're a failure.


It’s not “gambling,” you either succeed at seeming attractive or not based on what you put in your profile. It’s not the apps fault if you get no matches. Attractive people (both men and women) have an endless supply of potential interested dates. As a nerdy, bald, middle aged single dad I was able to find many more attractive women to date on Tinder then I had time for, but did 3-4 dates a week when I was single, with about 95 percent of the women coming home with me after the date, and inviting me on a second date. When these threads come up on here every few months, sometimes I’ve explained to guys complaining about no matches what women are actually looking for, and what they can do about it, but get downvoted by angry people that feel they should be entitled to interest from the opposite sex, when they offered nothing interesting in return.


It's a very hard market to get into these days when you don't already have millions of users. The problem is, if someone signs up for your app and there are only a few other people using the app in the same area, it's not very useful and they'll quickly uninstall it. So how do you launch a new dating app that already has millions of users? You need to have an existing app/service which already has millions of users that can segue into a dating app. Such as when Facebook launched their dating feature...


Yep. If you try looking at new dating apps, the main complaint from users as they leave negative reviews is this: "I couldn't find anyone in my area. There were 3 profiles in my area and that was it."

I think that's why a lot of dating apps start out as regional, often niche focus, and slowly expand out. They know that they'll be review bombed with negative reviews like the above if they try to do a national/worldwide launch.


What is someone going to do, build an app that does exactly what these apps are not doing so that they make no money and go out of business?


Maybe it should be a non-profit endeavor, where the actual profit is a society of happy, lasting relationships.


I think this is great news.

Social media gets a lot of deserved blame for worsening our ability to connect meaningfully across interests and differences in beliefs.

But I have to imagine dating apps have been nearly as bad in terms of their impact on emotional development alongside another person.

They commoditized relationships, whether intentionally or not. They squarely fit the bill of “too much of a good thing”. Relationships are hard, and dating apps removed the incentive (i.e. avoiding the effort of having to find someone new) to work through the hard shit.

I’m sure there’s been a net positive effect for some demos or cohorts. My bet though is a significant number of people are facing an increasingly harder time finding meaningful, long-lasting relationships, either because they or their partner have too high of expectations for how “easy” they should be, and they know they only need a few swipes in an app to reset and try again.


I think these apps do have a meaningful function and can potentially fill a gap - e.g. as a meeting place or at least initiation of intent.

For example, folks rarely go out of their weekly habits. We tend to go out to the same places which means there are probably people out there we'd enjoy spending time with but we never get a chance to meet. The neighbour you never meet can potentially be a good match.

So there is definitely a need for a way to "put oneself on the map". I don't think apps need to take on the ambition to "find my next spouse" which is a big undertaking and unlikely to happen while swiping left or right.


I’d argue that it’s not just online dating apps that are struggling. I think as a culture we’re struggling. Dating apps are just an indicator of that.

I’m currently on a self-improvement journey where I’m literally now injecting “research chemicals” shipped in from China just because it’s the only way I’m gonna get good looking enough to compete in this ridiculous market. As much as I’ve improved myself over the years I’ve been alive, the standards have gone even higher. That said, I’m not sure if the improved version I’ve made of myself would’ve done well ten years ago either. Maybe I was always doomed to die alone.


Just don't even try to date in the United States. If you believe you are a great guy with a lot to offer, go where people actually value you. Try dating internationally. The same profile that gets me one like per month in my major metro area in the US, gets me 20 likes per day in major metro areas outside of the US. I met my wife this way. When we were dating, it was shocking to see the amount of foreign men (like me) with local women. Nearly every time we go out, we would meet another couple.


What type of chemicals would these be?

I can only think of cosmetics (makeup), skin care (acne, moisturizer), botox, and steroids/PEDs/HGH/etc that could improve physical disadvantages that cant be improved otherwise. But not an area I'm too experienced in. What type of chemicals are you talking about?


You’re on the money so far. I’d add peptides as a separate category in there. They’re not as well known. Steroids/PEDs already covers things like SARMs and some other stuff people will inject to get advantages.

It’s insane that I have to go to these lengths though to even be considered in this dating market. I’m still waiting to see evidence of effects in my own body for a couple of these but if they pan out for improved recovery (e.g. bpc-157) then I’ll be doing more cosmetic surgery. My biggest complaint with cosmetic surgery is that it’s just so painful for the recovery, recovery takes forever, and it’s why I don’t do more of it. Cause I have very obvious facial flaws that could be improved by a skilled and knowledgeable surgeon who focuses on improving beauty.


Really? I am sorry, but this sounds completely off-base to me. The idea you're holding onto about how the world works is counter-productive and after you spend all that money and put yourself at risk you might find yourself in the same position anyway. Perhaps consider therapy instead?


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Shitlib, lol. Welp, enjoy the road to inceldom I guess as with that comment that is exactly where you are going if you’re not there already. I wish you the best!


Marriage rates down 70% compared to 50 years ago. Natural selection will play out here.




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