I'm starting to feel like it might make more sense to model these sites not as matchmaking services, but as unregulated online casinos where the jackpot is sex instead of money. The odds are heavily stacked against the average customer, but you have to make them believe they can win if you want them to keep pulling the lever.
I fully agree here from male perspective with difference that online casinos give "begginer's luck" wildcard initially. Dating apps attempt somehow similar but if you make a mistake with your profile or in chat after match, you're a failure.
It’s not “gambling,” you either succeed at seeming attractive or not based on what you put in your profile. It’s not the apps fault if you get no matches. Attractive people (both men and women) have an endless supply of potential interested dates. As a nerdy, bald, middle aged single dad I was able to find many more attractive women to date on Tinder then I had time for, but did 3-4 dates a week when I was single, with about 95 percent of the women coming home with me after the date, and inviting me on a second date. When these threads come up on here every few months, sometimes I’ve explained to guys complaining about no matches what women are actually looking for, and what they can do about it, but get downvoted by angry people that feel they should be entitled to interest from the opposite sex, when they offered nothing interesting in return.
