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> It’s clear in retrospect that we should have communicated more on this one

What isn’t clear, in retrospect or otherwise, is why companies/apps/services need to keep learning this lesson. The user outcry was utterly predictable from even before the first web article was out. The fact that no one with decision power at Mozilla saw it coming is worrying: either they have zero understanding of people’s concerns for privacy or they don’t care. Neither is good.



> The fact that no one with decision power at Mozilla saw it coming is worrying: either they have zero understanding of people’s concerns for privacy or they don’t care.

Or the third option: they feel the tradeoff of HN & co's criticism style is not a big deal in the end. Criticism of Mozilla in general is very warranted right now, but the way(s) in which everyone is doing so just feels very out of touch with the actual situation. ;P

They're - by their own words - trying to do something in a privacy preserving way because the ad industry is not going away. They might fuck it up at first, and that's why it's an experiment. It's also possible to disable it, it's not like you're trapped in it.

This thread in general feels like it leaves Mozilla no room to experiment or find any form of growth. People want them to be "just a browser" but then also expect them to be stewards of the web - and then cry foul when they actually try to find a setup that fits into the current model of the web.


> Or the third option: they feel the tradeoff of HN & co's criticism style is not a big deal in the end.

That’s the second option: they don’t care.

> This thread in general feels like it leaves Mozilla no room to experiment

If you you’re going to experiment with something that’s going to cause this amount of backlash (and my criticism is that they didn’t take the obvious reaction into account), you show a dialog on first run that tells you what the feature is, perhaps include a “Learn More” link, and have an option to accept or deny. You can even have the former as the default. And do it in your betas first.

Would that still cause some backlash? Possibly. But it would’ve been significantly milder and you would have seen a lot more defence of Mozilla for not doing without asking.

Mozilla in particular is frequently pulling crap like this and getting flak for it. They have to constantly apologise and back track. After a while you’d expect they learned something.


> Mozilla in particular is frequently pulling crap like this and getting flak for it. They have to constantly apologise and back track. After a while you’d expect they learned something.

Well, they learned: they fuck up, backtrack & apologize (it is free, no real impact, so no worries), and life goes on.


> no real impact

Apart from a market share that is continuously tending towards zero.


That hasn't impacted their salaries so far though, especially that of the leadership.


Which is all that matters, in Google's schema of things.


Learning implies a future where you don't keep doing the same thing.


> Or the third option: they feel the tradeoff of HN & co's criticism style is not a big deal in the end.

Well, right now, with their dwindling market cap, I feel like their only userbase is HN & co's type of user.

They repeatedly failed to increase their user base with non privacy conscious adjacent communities. So antagonizing the ONLY folks that go through the trouble of installing a non default browser to have a worse user experience seems like a big brain moment.


I wonder what the market share in that segment is? From my experience, startup types almost exclusively use Chrome or Safari. Firefox doesn't even register with most devs.


It seems somewhat questionable whether or not it is possible to sustain something as complex as Firefox based on users like us. There might not be enough, or enough people willing to pay.

They’d be really screwed if Google didn’t give them a good deal. Somewhat wondering if Google just keeps them around to stave off the appearance of being a monopoly.

The web seems to have gotten pretty unsustainable in general. Might consider upgrading to Lynx or something like that.


> It seems somewhat questionable whether or not it is possible to sustain something as complex as Firefox based on users like us.

I have this crazy theory that Firefox could be completely sustained by users willing to pay for it.

I mean... Mozilla Co definitely couldn't be sustained by users money only, but Firefox could.

The only path I can see for a healthy web (if this is even possible right now) is to completely liberate Firefox from Mozilla's shackles and mismanagement. A free and open-source browser should be treated more like a public good, such as a Linux distribution, than a money-making machine.


>Somewhat wondering if Google just keeps them around to stave off the appearance of being a monopoly.

No shit.


> the ad industry is not going away

That's the start of full blown stockholm syndrome.

No data is ever fully anonymous, don't pretend otherwise. So no data should be send at all.


What you call Stockholm syndrome, I call reality. ;P

This is an area that we are stuck contending with. Legal solutions are needed here but that path is mired by complex and powerful lobbying. If Mozilla can push for a more private or more protective - even if not fully private or fully protective - then I’d like to see where it goes.


Or they could just not do this shit. Completely refuse to help your enemies. Actually support their users.


Firefox has 3% market share. Completely refusing to engage with your enemies only works when you have the actual guns to back that attitude up.

If you refuse to engage with the ad industry they just ignore you. Oh and the company that owns a large part of the world's ad industry and owns the browser that has 65% market share also pays like 90% of your bills.

I mean, what's step two of your glorious plan to charge fists raised into battle?


Firefox playing their game makes Firefox completely redundant. The advertisers get your data either way, so why not use Chrome?

Firefox compromising heralds its own irrelevance.


> The advertisers get your data either way, so why not use Chrome?

You might believe that the advertisers get less of your data if you use Firefox.

Similarly: you might be less likely to have your house burgled if there are locks on the doors and a burglar alarm, even though people with those things still get burgled sometimes. You might be less cold outdoors in winter if you wear a parka, even though it's still cold. You might be less bored if you buy/rent/stream some interesting books, music and movies, even though having those doesn't guarantee never being bored. You might be less likely to lose your next chess game if you practice tactics and learn openings, even though you'll still lose if you play Magnus Carlsen. You might be less likely to have a heart attack or stroke if you take those antihypertensives the doctor prescribed you, even though those are still tragically things that can happen to anyone. Etc., etc., etc.

Very few things are absolute and perfect. It's usually a matter of "less" versus "more".

This latest thing gives advertisers more information about me than they would have if Firefox didn't do it. (Unless I turn it off, which in fact I have done.) It doesn't give them very much information about me. I'm pretty sure they would get much more information about me if I switched to using Chrome (e.g., because Firefox supports better adblockers).

For the avoidance of doubt, I do think Mozilla should have made more noise about what they were doing, I do think there's a repeated pattern of them putting things into Firefox that their users don't really want and hoping no one will notice[1], I do think that says something bad about how Mozilla is run, and I would be happier if the Firefox project were run by people less inclined to do such things. But none of that means that you might as well use Chrome instead of Firefox, if you happen to value the things that Firefox still does better than Chrome.

[1] Actually, I think they know perfectly well that some users will notice, and they've decided it's overall better PR to do the thing quietly, wait for people to complain, and then say "oh, whoops, we should have been more open about this, we're so sorry and will totally not do the same thing again in six months".


> You might believe that the advertisers get less of your data if you use Firefox.

Shortly as Chrome implements Privacy Sandbox, both Chrome and Firefox will support the same levels of advertising tracking. For Chrome, this is a privacy upgrade of sorts, but for Firefox, this is a definite downgrade.

As Firefox converges on Chrome in this area, the privacy advantage evaporates.


Does Chrome do anything equivalent to Firefox's "Enhanced Tracking Protection"?

Chrome forces extensions to use "Manifest v3" rather than "v2", which cripples some ad-blockers; in particular, the full version of uBlock Origin will run on Firefox but not on Chrome. (I'm not sure of the details about the v2->v3 migration; maybe that isn't universally true yet. If not, it will be soon.)

"Reduces" and "evaporates" are not the same thing. I see the case for the former, not for the latter.


I dont believe that, and have no reason to believe that at this point. Any browser that makes me monitor their changes for privacy destruction is basically just chrome with more steps.


Actually it's the other way around. As long as Firefox only has a negligible market share, advertisers are not going to care about it enough to work around Firefox-exclusive tracking protection forever. Regulators are also not going to be concerned that Firefox makes certain business models harder because it is insignificant.


Maybe they would have a better market share if they weren't constantly pulling this shit every two or three years...


As if… Firefox’s popularity and then decline stems from consumer perceptions of functionality and general availability (i.e. marketing)


I know it feels right to say that. But really, do you think the majority of people who switched from Firefox to Chrome did it because FF did not address their privacy concerns? Seems ridiculous. However bad FF is, Chrome is much worse.

It seems far more likely that the remaining 3% are the few people who care, and therefore, "pulling this shit" did not cause the current market share.


Which means the people who care about privacy are their CORE market. You do not offend your core market. I’m not a business expert but c’mon.

I’m willing to put up with slowness and incompatability when I feel like firefox is on my side. Now? I’m going back to Safari.


> This thread in general feels like it leaves Mozilla no room to experiment or find any form of growth.

Mozilla is welcome to experiment. The issue here is:

- The default opts the client in instead of the client making that choice to be a Guinea pig in the experiment

- I get emails almost weekly that amount to Mozilla playing the role of internet privacy police. They *are* well aware of the rights and wrongs. Are they going to call out themselves?

- As for growth? How about paid pro-privacy email hosting? And a suite of applications (a la Google docs)? Advertising might not be going away but there are still opportunities that align with Mozilla's ideals and brand... And they're too busy being hypocritical internet police???


I think the worst part of the funding equation is that had Mozilla stayed on mission and invested it's Google fees wisely, Firefox development could have been indefinitely funded.

Instead, we have had Mozilla sprawling in numerous directions secondary to the browser and failing in nearly all of them.


That is the problem, people want to run a modern corporation with its tentacles always reaching and growing instead of focusing on a core business proposition that they can win at.

If you dont grow at double digit percentages year of year, are you even trying?


Mozilla Corporation was a mistake.


> The default opts the client in instead of the client making that choice to be a Guinea pig in the experiment

I think this is a reasonable critique, even if I personally don't find it a big deal. If it's privacy preserving, I don't necessarily give a shit if it's defaulted on - especially if there's a way to disable it.

(IMO, defaulting it on and then widely announcing how to disable it is what they should have done, and their bungled communications on this is biting them)

> I get emails almost weekly that amount to Mozilla playing the role of internet privacy police. They are* well aware of the rights and wrongs. Are they going to call out themselves?*

Why would they call themselves out here...? They have stated, very bluntly, that they are trying to do something in a privacy preserving way. They are acting in line with their stated intentions/role/etc.

> As for growth? How about paid pro-privacy email hosting? And a suite of applications (a la Google docs)? Advertising might not be going away but there are still opportunities that align with Mozilla's ideals and brand... And they're too busy being hypocritical internet police???

Those are wholly separate business ventures, whereas dealing with the advertising behemoth is an unfortunate part of the browser ecosystem today. Someone, somewhere, is going to have to contend with this - and Mozilla is somewhat uniquely positioned to explore here.

If you think Apple or Google are going to do it without perverse incentives, then I don't know what to tell you.


We all lost our minds when Google tried to pull their privacy-preserving Federated Learning of Cohorts thing. I expect an even bigger outcry when Firefox, whose entire brand and reason for existence is privacy, quietly tries to do the same thing.


> trying to do something in a privacy preserving way because the ad industry is not going away

they're bending for the ad industry because they want their money. they could also just keep blocking their tracking and call it a day.


They introduced quite a bit of privacy aware of measures, quite effective ones, so pretending they are stupid is not really beleivable.

> the ad industry is not going away

But users do. Let them have a great faking love affair with the ad industry.


> People ... expect them to be stewards of the web

Do people really expect that? I'm glad they're part of whatwg etc., but I'd much prefer they just made a good browser instead of tooting their own horns about how much good they're doing for society. In the end I think society would have been better off if they'd just focus on good tech like Gecko/Servo and Rust and not bothered with all their side stuff.


Firefox market share is going down.

One reason is that the people who would be promoting Firefox aren't.

Personally I feel mostly ashamed to admit I'm using Firefox. In theory Firefox is great. In practice they coming up with new ways to treat their core user base badly.


> One reason is that the people who would be promoting Firefox aren't.

Individual promotion of Firefox worked very well when the browser(s) it was trying to displace were effectively frozen in time.

Chrome (et al) and Safari are not those browsers. The average user isn't going to get a markedly different experience by switching to Firefox.


That is because Mozilla has consistently moved Firefox in the direction of a Chrome clone.

When Firefox started is was not a copy of existing browsers. There is no reason it would have to be now. But they have rejected their core users. So now the only option left is a Chrome clone because that is what people are used to.


People used to have a dozen different instances of IE6 open. It was a pain to switch between them and it made your computer run slow. Firefox had tabs. And it had AdBlock. Those were things people wanted.

But these days, Chrome is plenty good enough for most people. Even if Firefox had a perfect privacy story and focused on their core users’ every whim, I don’t think their market share would grow.


Well then they need to close up shop or think of something else, because adding more ad tracking isn't a feature to anyone but predatory advertisers, and they will only keep paying you if users keep showing up.


For what it’s worth, I agree. Adding more tracking definitely isn’t going to help. But I don’t think there are any easy solutions. I definitely don’t envy the people in charge of Firefox’s product strategy.


Even if it was a credible idea, how exactly do you think that Firefox - the browser that the minute anything changes, the internet blows up over - would significantly alter their product in a way to differentiate themselves from Chrome?

This isn’t even getting into base level stuff like available engineering resources, or the scenarios where the other vendors often control or have deals to give them favorable distribution on platforms.

This isn’t the IE6 era. It’s a significantly different and harder problem.


> Even if it was a credible idea, how exactly do you think that Firefox - the browser that the minute anything changes, the internet blows up over - would significantly alter their product in a way to differentiate themselves from Chrome?

You're presenting it as though any change would be met with hostility, but the alternative is that they're only met with hostility because they keep making changes that hurt the users. A little while ago they announced that they were working on properly supporting vertical tabs and tab groups; that wasn't met with any hostility. Of course, in the same announcement they said they were planning to dumb down the rest of the interface even more, which was. But the point stands; they can get a positive reaction by making changes their users actually like, they just don't do that as often as they do the other thing.


For one, not throwing out their only differentiated advantage versus Chrome. For two, not taking the option that removes user control and customization whenever there is an option to do so. They could have been the privacy-focused browser, but it is still full of crap like this and various bits of undisclosed telemetry.

There would be value in being the only browser to actually stop when users tell them no. But they seem incapable of listening.


> They could have been the privacy-focused browser

I don't see how trying to find a privacy-preserving way of dealing with the ad conundrum makes them not a privacy-focused browser/company.

You'd need to otherwise cite something re: undisclosed telemetry, considering the project is open source... so I'm not sure how exactly it'd be undisclosed.


> When Firefox started is was not a copy of existing browsers.

IIRC, when Firefox started, it was very similar to the full Mozilla Suite with some features removed (which is not surprising, since it started as a Mozilla Suite derivative and they shared a lot of code). It has a long lineage going back to the old-school Netscape Navigator.


or y'know make it _opt in_ instead of making basically hiding it so if you don't know, you're just gonna be part of the experiment


Yes, Mozilla should not be experimenting on users without explicit consent. Have things really gotten so bad that this is incomprehensible?


I have already noted in my other comments that I think the desire for opt-in and/or way more notice with how to opt out is a very reasonable take, even if I don't necessarily agree with it.

There's no need to imply that people don't comprehend things here. ;P


> It's also possible to disable it, it's not like you're trapped in it.

Or so they say, in order to make people be OK with it. They might play the waiting game and in a year or two will make the setting not do anything and still collect / send data, hoping that by that time people have forgotten.


They don't need to. Defaults are retained by the majority of users, who will never know about this change.


There is so much hypothetical-borderline-conspiracy-theory packed in to this single comment that I cannot find a charitable response.

I'd be fine to continue the discussion if you can find a way to engage without assuming that the people who build one of the last checks on the open internet are somehow trying to maliciously invade your privacy.


The days of Mozilla having earned the benefit of the doubt are long gone for most people.

The person you replied to made a reasonable point and your response reads as defensive and dismissive. Do you have an interest in Mozilla we should know about?


Eh, I don’t think my comment is defensive. I also could’ve just ignored the comment.

I explained to them that I’m open to discussing but there’s nothing to be gained when the comment starts off in conspiracy theory. It’s an open source project, people will 100% notice if they tried to do what the parent comment is suggesting.


It certainly reads defensively.

> It’s an open source project, people will 100% notice if they tried to do what the parent comment is suggesting.

No-one thinks they'll lie about it. They'd announce it quietly just like this change, letting the fuss blow over. The average user would never even realise and Firefox would continue on its journey towards user hostility.


You’re certainly welcome to read it however you’d like.

OP specifically said “make the setting do nothing while still collecting the data”. I don’t know about you, but a setting that acts like that would be akin to lying.

The comment chain is pretty clear here IMO.


> OP specifically said “make the setting do nothing while still collecting the data”. I don’t know about you, but a setting that acts like that would be akin to lying.

Well, that is what Firefox did here. They created a new feature, defaulted it to on, in direct contradiction to user choices. We know this because this Web Site Advertising feature defaults to on even where the user has the strictest level of tracking protection enabled and even when the DNT option is selected. Even so, Mozilla has decided that this form of tracking is not covered by those clear signals of user intent.

So why not believe that Mozilla will do this again. Deprecate existing tracking choices and enable Web Site Advertising tracking for everyone. Like this change, it would be announced and decried and ultimately used by the majority of users who don't follow browser changelogs.

What will happen is that privacy advocates like me will recommend not to use Firefox, as it's functionally equivalant to Chrome is this respect and far less supported, and Firefox will continue to die.

This pains me as a former contributor and advocate, but it's almost inevitable now unless a privacy-focused non-profit can fork Firefox and leave Mozilla to it's decline. I would even pay for a Firefox fork, but I will never donate to or purchase again from Mozilla.


> Well, that is what Firefox did here.

No, let's be very clear here: what Mozilla/Firefox did here was default users in to a setting without good notice on how to opt out.

This is different from what was said in this thread, which is making the setting do nothing while still collecting the data. If you disable the setting/opt out, then the data isn't being collected.


> No, let's be very clear here: what Mozilla/Firefox did here was default users in to a setting without good notice on how to opt out.

That's a framing so charitable to Mozilla that it is untrue. Again, do you have an interest you should be declaring in this conversation?

> This is different from what was said in this thread, which is making the setting do nothing while still collecting the data.

No, it's not. It ignores the Strict Tracking Protection and DNT settings and opts in users to tracking. It's absolutely identical to possibility posited by the other commenter.

For all your pontificating above about other people's comments, it seems the only person commenting in bad faith is you.


I don't see how it's conspiracy theory. Firefox has done exactly this over and over again. (The latest example that annoyed me: browser.proton.enabled =false)

As a user of Firefox, I feel like I'm in a constant battle with Mozilla/FF to disable every new bad idea they have. Every time I'm forced into a surprise update I didn't ask for/try_to_install, something gets worse. This isn't an unusual state for commercial software, but Firefox is supposed to try to not be commercial.


If Firefox was the last check on the open internet, Librewolf wouldn't have to exist.


Firefox is dependent on Google for ages, that should tell you all you need to know about "conspiracies".

I am not interested in a discussion with a person who gives the benefit of the doubt of a company who has clearly not only made a Faustian deal but is now looking to expand partnership with the people that nobody wants tracking their machines and activities.

Because as we both know, in the entire history of humanity there were NEVER any conspiracies when there is money to be made, right? Wink wink.


Well, no, that doesn’t tell us anything about conspiracies. That’s just Mozilla getting money from Google. You can argue that it’s problematic from the stance of Google using Firefox to argue they don’t hold a monopoly - and I’d agree with you there.

That deal with Google isn’t enough to leap to the conspiracy theory here though. The ad industry isn’t going away, Mozilla seems to want to try to make it work for all parties.

If you want to let perfect be the enemy of good, though, go for it. shrug


> That’s just Mozilla getting money from Google.

“That’s just politicians getting money from financial criminals.”

“That’s just police getting money from organized violence.”

“This is fine.”


You're new to the internet and bigtech, huh? If not, what rock have you been living under?


[flagged]


That is incredibly reductive and entirely misses the scope of the issue. It isn’t just HN. In case you’ve missed it, the article is not an HN page but a separate website. The comment I replied to linked to Reddit. It’s all over Mastodon. I’ve seen other blogs and publications commenting on it too.

Yes, of course a large number of people won’t talk about this in six weeks, let alone six months. On the other hand you’ll have ex-hardcore fans complaining about it for over six years. I still see people talking about the Mr Robot debacle and the other crap Mozilla has pulled to this day. If anything, Mozilla is more susceptible to this backlash than the average tech company. Regular computer users don’t give a rat’s ass about Firefox. The people Mozilla needs to convince are exactly the ones they keep alienating.


They might be correct but this thinking is also how Mozilla lost most of their German market share due to Cliqz. They assumed people would not care but they did. Also this is trending on /r/all on Reddit right now.

https://www.reddit.com/r/pcmasterrace/comments/1e45mih/firef...


If this were, say, Adobe, I’d agree with you. HN as a community doesn’t have much clout in the design or video space.

This is Mozilla we’re talking about, though. HN is exactly the sort of audience they need on their side. That bunch of nerds is the same group they relied upon to evangelise for them during the IE era.


Mozilla might just have decided that that's no longer the case: that their funding from Google does not depend on nerds advocating for the browser. That is either they came to the conclusion that Google will continue to fund them even if the market share continues to fall or they have decided that the end is inevitable and are just trying to milk the cow for all that she's got.


This comment shows such a lack of context of the history of Firefox that I wonder if it's trolling?

Firefox exists and reached its peak because of the people that idealogically cared about the Web and interoperable,security, privacy, etc who contributed to and advocated for Firefox.


This bunch of nerds creates software, including for the web, and sometimes there's an option to test it on Firefox or not. Nerds also recommend browsers to friends and family.

HN is also not the only bunch of nerds like that.


Companies know this but they don't care because there are rarely any consequences that cannot easily be mitigated with cheap PR tactics. Even now you are responding to a PR statement that is trying to reframe the issue as users simply not understanding what Mozilla is doing when in reality Mozilla knows full well that this goes agains the explicit wishes of a large part of their userbase but have chosen to enable this anyway. This isn't a communitcation issue. This is a fundamental "who does Mozilla serve" issue.


> What isn’t clear, in retrospect or otherwise, is why companies/apps/services need to keep learning this lesson.

They are trying to find a funding model that makes them independent from Google.

- Building a fast, privacy-oriented browser that keeps up with web standards and fixes security bugs takes people, organisation and therefore money. Yes, much more than that CEO salary.

- No one wants to buy for a browser.

- No one wants to pay a subscription fee for a browser.

So you are left with ads. Mozilla is trying to find a balance there between privacy and ads with a clearing house approach. People who hate ads out of principle scream. How should browser development be funded?


> How should browser development be funded?

One of the most common Mozilla complaints I see on the web is that you cannot fund Firefox development directly. People want to give money to it, but cannot.

Which makes sense, I guess. Anecdotally, Mozilla is by far the company I know with the most vocal users that get completely ignored.


Come now, let us be realistic, no one and nothing funds browser development other than advertisement:

https://ladybird.org/#sponsors


That is provably false. Safari isn’t funded by advertising, neither is Orion, or LibreWolf, or any number of other smaller open-source browsers.


According to news stories, Apple received $20 billion dollars in 2022 from Google to make Google the default search in Safari.

https://www.theverge.com/2024/5/2/24147007/google-paid-apple...


Which is easy money that Apple uses for the company as a whole. They don’t make Safari because of Google’s money nor is it likely they would stop developing it if that money was no longer paid.


None of those appear to be advertising companies.


If there is one single piece of software I will post a recurring fee for, it's a web browser. Look at Kagi and Orion for example (I pay for both).

It's like email. You need to get people over the mental hump. But then if you offer a good product, buyers will be happy they got over it.


https://foundation.mozilla.org/en/donate/

Here you go! Insert credit card here.


CEO of Mozilla earns $3m/year.

https://news.ycombinator.com/item?id=30665913

If the Mozilla foundation creates a donation button with the condition that the money goes solely to browser development (no CEO salary or political activism) I will donate.


Except that it's well-known fact that none of your donations for the foundation ever go anywhere near Firefox itself, since Firefox is spun off as their commercial sector to accept Google's money


that doesn't pay for Firefox...


I donate to them as well, but donating broadly to the Mozilla foundation isn't the same as selling the web browser in exchange for money.


Mozilla has tried experiment after experiment to try to earn money. Let's try forcing Pocket down people's throats. Let's automatically install Mr Robot. You know what people will love? Full-page ads for a VPN! No one has seen enough VPN ads!

The one funding model they haven't experimented with at all is actually asking people to pay for Firefox. Donations or subscription, they haven't even tried it once.

And yet people will over and over again insist that that would never work. Doesn't that strike you as odd? They're willing to flail about trying thing after thing after thing that their users hate and yell about and they end up having to pull back, they're willing to burn credibility over and over again, but the one funding model that their users keep telling them they want they refuse to even try on the grounds it would never work.


> asking people to pay for Firefox

I do expect that's the next step at Mozilla - locking features behind paywall with some premium plan. Cloud sync probably will fall into that basket. And if that eventually won't work - they'll surely announce it's time to "sunset".


Personally, I think that's what they should've been doing all along. If it doesn't work at this point, it's because it's too late, and they've already burned enough of their credibility that people don't want to give them money anymore.


> And yet people will over and over again insist that that would never work. Doesn't that strike you as odd?

Not really. Perhaps they know enough about this that they believe it wouldn't work. How much would you pay for Firefox per year? How many people would pay that figure?


>And yet people will over and over again insist that that would never work.

Because it won't. And there is mountains of data to back it up. People will not pay if they don't have to.

Some people will, for sure, but to get those some people to carry the weight of "all the people" is totally untenable.

Besides, Chrome is "free".


At the same time, even a tiny bit of friction is enough to get people over the mental hump of paying for something.

They could easily gate off certain features behind a paid build, so either you pay or compile it yourself from source. Downstream packagers could of course do whatever they want (eg Debian). However, it creates a minor amount of friction for a relatively large fraction of the user base, and moreover sets the baseline expectation that this is not really "free as in beer", even though it remains "free as in freedom".

See also: Sublime Text, which, despite being closed-source, is 100% free-as-in-beer to use in perpetuity, and yet somehow they make enough money To not only continue development, but even start developing other products (Sublime Merge), even as their brand recognition wanes and their competitive advantage shrinks.


It doesn't have to pay for the entire Mozilla organization, it just has to bring in more money than the random other stuff they've tried. That's not a very high bar to cross.


Wikipedia has mountains of $$$ to back up that a lot of people do pay, even when it's not necessary at all.

https://en.wikipedia.org/wiki/User:Guy_Macon/Wikipedia_has_C...


At one point Mozilla was literally selling a VPN subscription. That point is now - you can go buy one today. https://support.mozilla.org/en-US/kb/what-mozilla-vpn-and-ho...

You can even donate money today: https://foundation.mozilla.org/en/donate/ From memory, Mozilla's spent years trying to get donations through asking people nicely and in relatively unobtrusive ways in-browser for years. You can even give monthly - a subscription, if you will.

Not only have they tried both donations and subscriptions, but their efforts have been resoundingly ignored. To the point where you are far from the first person to fault them for supposedly choosing to not do what they demonstrably do.

Perhaps people suggest that donations and subscriptions don't work well or reliably because there's history showing that.


> At one point Mozilla was literally selling a VPN subscription. That point is now - you can go buy one today.

I don't want a VPN. And I don't want to pay money to a Mozilla VPN of which some unspecified percentage will actually get used to pay for Firefox development (with the rest actually paying for the VPN). I honestly feel my money does more harm than good paying for the VPN because it creates a false impression of where the demand is.

I don't want a subscription to an unrelated service, I want a subscription to Firefox. I want my money to go into a stream that unambiguously shows my support for the single Mozilla project that I care about.

> You can even donate money today

That money will not (and I believe cannot) go to Firefox. As presently structured the corporation does all Firefox development, and the corporation cannot receive money from the foundation, so donations to Mozilla do nothing for Firefox.

> Not only have they tried both donations and subscriptions, but their efforts have been resoundingly ignored.

Not ignored, for the reasons stated above they haven't actually done what you say they've done.


If they wanted independence from google they'd cut overhead instead of raising the CEO salary year after year.


Especially since this is very similar to what happened with Cliqz and that there likely are many at Mozilla who were around when that happened too. And the Cliqz scandal hurt Mozilla's market share a lot in Germany.


They don't care. It is not the first time, always the same excuse and blame the user to not be intelligent enough to understand (this is what communicated more means in their broken by profit minds).


> this is what communicated more means in their broken by profit minds

"We should have communicated more" seems like a passive-aggressive way of saying "Oh, you poor simpletons... We should have talked slower, used more, simple words, and been more persuasive. We failed to properly explain why you're wrong. If only we did that, you'd more readily accept what we're giving you."


Acting stupid and being uninformed, clueless, incompetent CTO/CEO/CXX is less prone to lawsuits than admitting intent of harm.


> What isn’t clear, in retrospect or otherwise, is why companies/apps/services need to keep learning this lesson. The user outcry was utterly predictable from even before the first web article was out.

One possibility is they knew there would be an outcry but estimated that the loss in user support because of it would be limited enough that the upside of having the majority of users with the setting left on wins.


it's a classic abuse tactic: if you ask first, people will cry out and if you then do it, it'll be considered escalation on your part. so instead you do it first, and if possible, do something worse to begin with, and then when there's outcry, you take a small step back, claim to be the reasonable one, and then later on push the rest of the way.



> It’s clear in retrospect that we should have communicated more on this one

Oh maaaaaaaaaaaan do I despise hearing variations on this "non-pology."

It's never "Wow, we fucked up by doing something harmful to you." It's always, "My bad, I failed to explain exactly why you're wrong to think this is harming you. I take total responsibility for not explaining why this is actually good for you. I'll try again."


Lets be honest, the number of HNish folks running Firefox is insignificant, compared to number of people using Firefox because their friends recommended it. So even if lets say 1% of the users(HN and similar folks) perform an outcry and go ahead disabling it, the other 99% of the people will still be a huge moat of data. These strategies(though I am willing to give Mozilla the benefit of doubt), had been played out many times, "ops we did this ... emergency update to fix it ... we are releasing this now officially, agree to our terms if you want to continue ... you can always opt-out ... slow boiling frog metaphore ... this is now permanent with the option to disable is gone and forgotten about".


Y tho? I run firefox and chromium side by side all day to isolate personal from work and chromium crashes constantly on a 64GB machine. Chrome uses so much more memory.


> What isn’t clear, in retrospect or otherwise, is why companies/apps/services need to keep learning this lesson.

Please. This is never about learning and better communication. This is universal corporate English for: "you got us, but we really don't give a flying ef and we will fulfill our goals step by step - no matter what you say".


Who's to say this "my bad, we'll do better next time" isn't part of the playbook?


This.

I've seen enough of:

Step 1 - outrageous move Step 2 - apologize, progressively pull back Step 3 - people spread word they made it better Step 4 - stick to still outrageous but comparatively better "middle" move

To really give it any excuse anymore. And so have you. If "Unity" tells you nothing... I'd like that rock, please, I'll need it to survive the incoming 4 years of social media.


Now you've learned how parliamentary politics function.


That would be the “or they don’t care” part.


Once you start assuming that every apology is fake and in bad faith, the world quickly goes to shit.

I'm not saying its impossible for apologies to be in bad faith, just that if it becomes impossible to apologize and move on after making a mistake, it becomes impossible to do anything productive.


Not real apologies, like from people — just corporate apologies, like from paid-for stooges.

Society will not collapse if we start holding these monsters to account; the opposite.


Holding corporations (or anyone) to account requires having some way for them to rectify their past sins.

Otherwise this is just vengence. If you never forgive there is no rational reason for corporations (or anyone) to stop doing whatever objectionable things they are doing, since it would already be a sunk cost.


Honestly, having worked at companies that made unpopular product decisions (nothing like this, but still every company puts its foot in its mouth sometimes), it can be surprisingly non-obvious what gets people bothered and what doesn't.

We always see the decisions that blow up, but we dont notice the thousands of decisions nobody cares about. Sometimes it really does look like just another minor feature request at coding time.


> it can be surprisingly non-obvious what gets people bothered and what doesn't.

Agreed in general, disagreed in the specific Mozilla case. They’re an internet-related company where “privacy” is one of the stated core goals, yet they’ve stuck their foot in their mouth so often they could open a shoe shop. Failing to see this one is at best incompetence.




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