I think the best way to understand this is that Gen Z life and prospects are more like The Hunger Games

The ones that choose to do this are volunteering for tribute, go make their face known amongst potential sponsors, and go out into the hopeless world streaming it live hoping for the sponsors to send them gifts and be subscribed financially to the outcome

Its not really as vapid and narcissistic as it otherwise seems

It can be enough to make or break rent even with low success