It pays off for those people because eventually they'll run into a non-technical hirer, who'll take 2 months to realise that they've made a mistake. Rinse and repeat.
There are institutions that are absolutely filled with these kinds of people. It's pretty much a feature, not a bug, at those places. They perceive themselves as "hustlers" and that everyone else is doing it more than them.
I really want to call some of these places referenced on their resume and see if they're outright lying or these places have just departments of people who don't do anything and people filling them just to get referral bonuses or kickbacks from the people they're placing there.