I'm not saying they're excluding them. Black hair products are a great analogy actually. Virtually no white people buy them, and virtually no white people will sub to a platform like this. There will likely be slightly more white subscribers to Black Oak than there are white users of black hair care products, but my point is the number will be very small. That's OK. Its not marketed to them.

Black hair products can be a thriving business, just as this potentially can be as well.