My understanding is that they may not need to cater to white people, but they also don't need to exclude them either. Black hair often has a texture that requires specialized hair products and the people who make them can make a ton of money. It isn't excluding white people to cater to black people.
I'm not saying they're excluding them. Black hair products are a great analogy actually. Virtually no white people buy them, and virtually no white people will sub to a platform like this. There will likely be slightly more white subscribers to Black Oak than there are white users of black hair care products, but my point is the number will be very small. That's OK. Its not marketed to them.
Black hair products can be a thriving business, just as this potentially can be as well.
