Insurance against what? Lets assume a self supporting mars colony today, and that the asteroid hits earth tomorrow making humans extinct. Will the mars colony get off mars in time to avoid their asteroid? It seems to me that we need to get to a few earth like planets before we can assume survival.
Mars is only the spearhead for further stellar and maybe even interstellar colonization, after all, we gotta start somewhere don't we?
Once we manage to do Mars, by gaining knowledge, developing technologies and maybe even discovering new resources, we can hedge humanities survival further by applying this experience to colonizing other places in space.