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> So they're not forcing ads onto home users

I have seen some examples of this. I screamed loudly. It's not appropriate.

> trying to turn Windows application development into a walled garden a la Apple App Store / Google Play

Actually no, they're not. That's a negotiating tactic by a game developer and he's admitted there is no current substance to it. It's all speculative. You can distributed UWP apps without the store right now, just like you can distribute Mac apps without the App store.

And why would you even put Google's ecosystem in that statement? That's a completely incorrect comparison. The only OS that does total lockdown right now is iOS for mobile and iPad pro.

> They're desperate to force customers into the SaaS business model because their old model of charging a one-time fee per OS install is no longer viable.

This is true. But to be honest, it was never very viable or fair to the customers. OSs in a modern security climate are a service. Making that clear is much more honest.

> Desktop computers have well and truly reached market penetration

You're wrong there. Their hybrid interface design is superior for next generation portable computing. People give them VERY high marks on this. Even really persnickety and principled people like Tog agree MS is further along than anyone else in a universally usable interface context that works with traditional M&K and Touch applications.

My job forces me to use a Macbook with El Captian on it. I hate it. It feels like a dowdy piece of abandonware. I get hope and open my surfacebook and it feels like a modern, integrated, useful device.

And that's my perspective as a cloud services developer. OSX has pissed me off so much I hate doing dev on it. It's slow, full of weird undocumented behavior, made devving harder, has very dated feeling hardware, comes with just abysmally bad bundled apps (dear god Keynote, how bad can you get? And Apple notes is like OneNote but 2x as difficult to use, and don't even get me started on how awkward Pages has gotten as it tries to be all things to all people. Need we even mention the nightmare that is iTunes and iPhoto?)



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