2nd, as someone who makes his dough with writing copy, let me tell you this: the really good writers do use those tricks of the trade without you noticing it. It is similiar to good typography: it doesn't get into the way.
You may want to check out the writings of Gary Halbert or John Carlton to see it in action.
2nd, as someone who makes his dough with writing copy, let me tell you this: the really good writers do use those tricks of the trade without you noticing it. It is similiar to good typography: it doesn't get into the way.
You may want to check out the writings of Gary Halbert or John Carlton to see it in action.