I think the management is doing the right thing for the long term. They will try to make it more and more social and maybe even try to act as a news portal; things that bring in profits. It should attract a lot of new people. It won't be the reddit you remember but it will be a more profitable reddit. On a personal note I feel nothing as I find reddit to be quite a distraction to my productivity and many subreddits of my interests are dead.