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Soft scandal is just another form of marketing, and a very common one. Most Disney new films have been acused to sex jokes hidden on it:

http://www.geeknative.com/wp-content/uploads/2011/02/sex-tan...

http://usercontent1.hubimg.com/8320082_f260.jpg

I didn't surprise if it was a deliberate move to making people talk about your product. Animated films for children are plenty of sexual innuendos destined to parents and nobody raise a brow. Children love the idea to break rules and boast with friends about how they discover and understand the sex innuendos, even if they don't really understand the joke at all. It takes a lot of effort by the marketing department to show everybody those 'hidden codes' that nobody will noticed otherwise.



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