Sales engineering is definitely the place to start, the requirements are (a) technical ability balanced by (b) an ability to communicate clearly and (c) listen to customers and/or get them to talk about their problems, and be able to map them to your software's capabilities (or to know right away it isn't a fit and point them elsewhere).
A good sales engineer is a "glue player", in that they do a combination of:
- Presenting the company, or products, or concepts/architectures to prospects customers and partners
- Demoing products and concepts that illustrate some kind of meaningful benefit for the audience rather than just "this button does X"
- building technical champions in your accounts - taking people out for tea/coffee/libations , lunch and learns, listening to them, white boarding with them, basically teaching them to sell on your behalf at their companies because their jobs are easier if they have your product
- Qualifying and scoping opportunities with your wingman, the account manager. This is figuring out what the customer needs, if you can fill that need with your software, and what is missing.
- Scoping and executing a proof of concept, which is half engineering , half performance art. Basically it's about validating to a customer in a time boxed project that they can achieve their goals with your software
- On site customer support, when the support line isn't enough
- On site architecture / solution support, when post sales consulting isn't enough
- Sometimes crafting quotes, deals, and proposals though often this is in the account manager's wheelhouse
Good books on solution selling (ie. Focusing on customer success rather than "dumping the license keys and running") include "Let's Get Real or Let's not play" by Khalsa and Illig or "Insight Selling" by Schulz and Doerr. I also recommend a course or book on building good presentations such as from Mandel Communications.
If you can demonstrate technical and presentation skills in an interview and give a good demo (record yourself to practice), you'll likely get an SE job. Your comp will usually be 70/30 or 60/40 fixed/variable and you'll be comped based on your region's sales performance.
From there, the next step after a few years is to sales specialists (basically a sales account manager specialized in a product area) or account manager (general sales rep). These pay more variable comp (60/40 or 50/50), lower base pay, but strong accelerators after you hit your quota (this is where you hit $400k+). This requires knowing sales processes and building relationships with sales management that you'll gain as an SE. Some companies aren't great at growing their SEs into reps, some are - jump elsewhere after a couple of years if you're stuck in a "hey geek give us a demo" transactional relationship with your sales team.
Once you get into pure sales, it is way more about deal structuring , relationship building , managing your support network (SEs, consulting, support, proposal building, field marketing) to focus on your accounts, and relentless repetitive discovery and qualification of needs - and being able to be rejected a lot without getting depressed. Technical stuff takes a back seat though still is helpful for credibility and bullshit detection. It's not for everyone (I don't think I can do it, but never say never). But the upside if you're good at it or at a growth company can be high.
A good sales engineer is a "glue player", in that they do a combination of: - Presenting the company, or products, or concepts/architectures to prospects customers and partners
- Demoing products and concepts that illustrate some kind of meaningful benefit for the audience rather than just "this button does X"
- building technical champions in your accounts - taking people out for tea/coffee/libations , lunch and learns, listening to them, white boarding with them, basically teaching them to sell on your behalf at their companies because their jobs are easier if they have your product
- Qualifying and scoping opportunities with your wingman, the account manager. This is figuring out what the customer needs, if you can fill that need with your software, and what is missing.
- Scoping and executing a proof of concept, which is half engineering , half performance art. Basically it's about validating to a customer in a time boxed project that they can achieve their goals with your software
- On site customer support, when the support line isn't enough
- On site architecture / solution support, when post sales consulting isn't enough
- Sometimes crafting quotes, deals, and proposals though often this is in the account manager's wheelhouse
Good books on solution selling (ie. Focusing on customer success rather than "dumping the license keys and running") include "Let's Get Real or Let's not play" by Khalsa and Illig or "Insight Selling" by Schulz and Doerr. I also recommend a course or book on building good presentations such as from Mandel Communications.
If you can demonstrate technical and presentation skills in an interview and give a good demo (record yourself to practice), you'll likely get an SE job. Your comp will usually be 70/30 or 60/40 fixed/variable and you'll be comped based on your region's sales performance.
From there, the next step after a few years is to sales specialists (basically a sales account manager specialized in a product area) or account manager (general sales rep). These pay more variable comp (60/40 or 50/50), lower base pay, but strong accelerators after you hit your quota (this is where you hit $400k+). This requires knowing sales processes and building relationships with sales management that you'll gain as an SE. Some companies aren't great at growing their SEs into reps, some are - jump elsewhere after a couple of years if you're stuck in a "hey geek give us a demo" transactional relationship with your sales team.
Once you get into pure sales, it is way more about deal structuring , relationship building , managing your support network (SEs, consulting, support, proposal building, field marketing) to focus on your accounts, and relentless repetitive discovery and qualification of needs - and being able to be rejected a lot without getting depressed. Technical stuff takes a back seat though still is helpful for credibility and bullshit detection. It's not for everyone (I don't think I can do it, but never say never). But the upside if you're good at it or at a growth company can be high.