Extremely well done on the marketing. I watched the video with my 2- and 2-year-old boys. After we watched it a few times (we all wanted to watch it again and again), the 4yo was talking about the features of the drone ("It has a camera!" "It lands on your hand!" "It's waterproof!"), while the 2yo kept repeating "Want one!" "Want one!" (which I don't think I was saying out loud myself).

I wouldn't preorder one at this stage (even if I had a spare $500 lying around), but this is one of the coolest gadgets I've seen in a while, and the marketing is top-notch.