Some of the arguments against merging made in this article seem a little strange, for example saying "If folks on topic branches rebase, there will not be any conflicts on merge" after previously stating "It’s also a great idea to rebase periodically - several times a day", as there would also be no merge conflicts if the branch was merged in periodically as well. If merge commits are so abhorrent, just alias
git log
to
git log --no-merges