What's up Justin?! Spotted your name and then figured out it was you from comment history. It'll be interesting to see what happens over time, but I think that with the proliferation of mobile we could see something akin to Okta for consumers that gives them a page of icons to click on... like the apps on their phones. Chrome already does this (kind of), but people tend to be very habitual in the way they browse and I could see it go a bit further.