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They do price testing, if they believe there is no better option for you, and you will pay, they will charge you.

They will not charge you if, for example, you're someone living in the USA. There is far too much free competition.

For their non smartphone market (don't have numbers but its large), there is very little if any at all competition, and people in places like india gladly pay the $1 fee for a years access on their dumbphone.



> people in places like india gladly pay the $1 fee for a years access on their dumbphone.

I am in India and I have never been charged for Whatsapp. Every year, whatsapp decides to add more free months.

Also, there is significant competition in the messaging space in India, and Indians are not comfortable paying for anything other than their phones.




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