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But Apple has thousands of developers producing high quality apps. There's literally zero chance that all, most, or really even a significant some of them will be enough to earn their developers significant amount of money.

How many Windows developers make enough from their one-off piece of software that they can quit their job and work full time on it? Hardly any. How many Linux developers? An even smaller amount, closer to zero (you want to talk about a platform where people expect to get free-as-in-beer software, when was the last time you paid money for any non-enterprise Linux software?). Now look at the difference between a PC and an iPhone. On a PC, you can have meaningful, long-term engagements with software. I've put hundreds of hours into each Civilization and Elder Scrolls games, thousands of hours between the entire series of each. And iPhone games advertise a huge game at under 10 hours of gameplay. I spend $50 to play a game for 500 hours. If I want that kind of return from an iPhone game, even 99 cents is way too much to spend.

I'm not arguing that the apps need to be more engaging. It's just the platform doesn't lend itself to that. It's about small bits and bites and sporadic usage. And for that, apps are even massively over-priced. And you want to argue about discoverability? How is the discoverability on Windows? And the discoverability on Linux... on Debian the package is apache2, on RHEL it's httpd. Same package. That's poor discoverability.

I'll go against the article: I'm not an Apple fanatic, I don't own a Mac, I have an iPhone as one of the many phones I use, I don't have an iPad, I've never published to the store, and I have no relationship with Apple. But is there anything wrong with the App Store? If there is, it's in developer expectations. I've written Windows and Linux software and put it up for free on my website. You know how many views it gets, let alone downloads? Zero. I get around that lack of income by having a job and developing as a hobby, like most software (except, I guess, the App Store). The App Store is an incredible thing for developers, but many developers see it as nothing more than a gold mine that they can exploit, then get upset when they only make $100/mo, even though they put in all that effort. Effort doesn't guarantee success anywhere in life.

If you feel Apple owes you anything, that's your own damn fault. There has never been a better time to be an independent developer than there is right now. But if you go in expecting people to throw money at you then blame Apple when they don't... well just because you play guitar doesn't mean your band is going to get a recording contract.



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