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There is zero business value spiffing up their web presence.

Here, something a lot of start-ups can learn. True, they need good design more than Berkshire, but it feels like form completely overtook function.



In a web-application form and function blur together, especially when what you're offering isn't exactly rocket science.


I dont know about 0, for startups. If I came to a page for a new service I hadn't heard of and it looked like THAT, I'd instantly question it, hard.


Which is why BRK's "retail" businesses (like Borsheims, or See's candy, or Geico) or, hell, even the Fechheimer Brothers uniform company, all have top-shelf web presences.

I get the sense that a lot of people commenting here don't really understand how BRK works.




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