Did MS start out to just write BASIC for the Altair? Or if asked would they have said they were going to write software for computer users? The second phrasing doesn't sound so lame. And I imagine you can come up with a lame sounding subset for many companies.
Edit: I get the point that companies might have a larger scope and to look out for it but deliberately trying to come up with a lame tagline seems... Off? Did AirBNB really set out just to offer a single place with air mattresses? Like no plans?
I don't know for sure, but AirBNB had the weird domain name airbednbreakfast.com or something, and it still has pretty weird company name too. It's not really what you would choose for disrupting the hotel industry.
By decades of media coverage, "Microsoft" evokes images of a behemoth. But try to imagine what the name "Microsoft" must have sounded like -- it doesn't sound very ambitious. It sounds a little lame. If you planned to be the biggest company in the world, would you name your company "Microsoft"?
Microsoft was started when Gates was 20 or something. I think a lot of 20 year olds are just trying to make something interesting. Some are dreaming of taking over the world, but those are the types that probably don't actually do it.
I think you can see a similar thing with Linux. If you look at Linus's original mail announcing Linux, it doesn't sound like he has any goals to run on the majority of servers, mobile phones, many desktops, and tons of embedded devices.
He even insisted it would never be portable past i386!!!
I agree with pg that a lot of these people are living in the future and don't necessarily realize that they're going to be riding this hockey stick growth. Even if you're doing it, I'm sure it's hard to predict. There's hundreds of decisions and improvements you have to make along the way. There's no one idea or feature to implement to get that big.
> But try to imagine what the name "Microsoft" must have sounded like -- it doesn't sound very ambitious. It sounds a little lame. If you planned to be the biggest company in the world, would you name your company "Microsoft"?
They certainly were no match for the ambitions of Intergalactic Digital Research.
What they said in 1976 was that they wanted to be "able to hire ten programmers and deluge the hobby market with good software." So more than BASIC, but without the notion that the computer software market would grow to encompass everyone.
The letter containing that statement is a key to understanding Microsoft's goals and their success (in particular the key innovation that people should pay for software). If you haven't read it, I recommend taking a look: http://www.lettersofnote.com/2009/10/most-of-you-steal-your-...
Because like the (vast) majority of very successful people he started from a position of financial independence and social connections that absolutely are far beyond the norm.
Becoming very financially successful is very much more about what family you were born into and fortune than it is about skill or talent, although the latter certainly still matter.
Yes, they wrote an assembler/linker/simulator on old Harv-10. I was there bugging him late at night, asking why he was wasting his time on silly hobbyist machines when we had the whole Arpanet at our fingertips. (All 20-30 machines at that point.) ;/)
Even though lots of folks were using the -10 for commercial projects on the side, Harvard made him give all the Altair money back to avoid disciplinary action. Wasn't really fair.
So, yeah, some of us were blind at the time. In my defense, I did help Carl Helmers get Byte Magazine off the ground a year later or so, along with my high school buddy Dan Fylstra who went on to create VisiCorp to commercialize the original VisiCalc.
I think it's about the MVP - minimum viable product of the company. The first product which is going to bring in revenue and keep the lights on. You will obviously consolidate further and build a business plan around the MVP. Basic for Altair was Microsoft's MVP. Offering air mattresses was AirBNB's MVP.
Looking at Wikipedia, it appears they spent several months before launching their site, after getting a technical cofounder. So 3 people and 6 months, at least. I find it very hard to believe they did all that with the idea their MVP was renting out their flat.
Edit: I get the point that companies might have a larger scope and to look out for it but deliberately trying to come up with a lame tagline seems... Off? Did AirBNB really set out just to offer a single place with air mattresses? Like no plans?