"Chetan Sharma counted the total active SMS user base is now up to 5.9 Billion humans or 91% of all mobile phone owners, in May of 2012. So SMS is nearly 6 times larger by reach than Facebook. SMS is 3 times bigger than TV and has 2.5 times more reach than email. As less people place voice calls from their mobile phones than send SMS text messages, this is the most used telecommunication method - and most used digital media - on the planet. Yes, humble little SMS."
"Chetan Sharma counted the total active SMS user base is now up to 5.9 Billion humans or 91% of all mobile phone owners, in May of 2012. So SMS is nearly 6 times larger by reach than Facebook. SMS is 3 times bigger than TV and has 2.5 times more reach than email. As less people place voice calls from their mobile phones than send SMS text messages, this is the most used telecommunication method - and most used digital media - on the planet. Yes, humble little SMS."
Open Standard -> broker -> Walled Gardens?