I've seen this in my own business. In my last full time job (18 years ago) my time was charged out at £150 pre day, I setup on my own and started charging the same customers £600 per day.
The difference in the way the customers treated me was astounding, I was exactly the same person in the same clothes with the same knowledge but they valued my skills more just because they were paying more.
The difference in the way the customers treated me was astounding, I was exactly the same person in the same clothes with the same knowledge but they valued my skills more just because they were paying more.