Yev with Backblaze here -> I'm a bit late to this party, but I can tell you that advertising with John has worked for Backblaze from a monetary perspective. It's a mutually beneficial sponsorship. John's used us in the past, Marco uses us on occasion, and due to that, the ads are read with a certain knowledge of the product and ring more "true" than a lot of things that I hear on various podcasts and websites. The majority of the ads we've done with John are sponsorships of "The Talk Show", but those have been quite successful.