Some DO users will want this, others who aren't DO customers will also want this. As a growing company DO want to attract as many new customers as possible.
They're still in early stages though, I'm sure this is in the pipeline.
Why would a growing company want to attract as many new customers as possible? This seems to be a fast lane to default. Growing company wants as many profitable customers which can be served as possible. Or should growing companies try to offer everything for all?
Growing companies generally want to attract as many new customers as feasible because it generates buzz, and gives them a shot at becoming the go-to place for their kind of service.
They're still in early stages though, I'm sure this is in the pipeline.