WeWork did a great job of capitalizing on the move to smaller more agile companies. I don't think that "startup hype" is going to die. It's cheaper than ever to start a company and the market for tech companies is excellent right now. It's not easy to do, but getting $1-3MM in funding is accessible to talented people and once they get that in the bank, they're not going to open an office-- they're going to WeWork. This is huge for their business and it also enables the creation and maintenance of small companies who want to do things lean until the build a market and revenue stream (or maybe in some cases, adoption to drive further venture investment).
I've seen WeWork do great things for companies in NYC by just giving them a place to work and a community to work with.
Still, WeWork is not just another. They are actually a next-generation Real-Estate company! WeWork makes it clear that working is not just about your desk. It's also about your environment, the other people you interact with, the events that come to your space, the coffee you have (and in the case of WeWork, the architecture and design of your floor!). This is very cool for the future of company/working culture.
I've seen WeWork do great things for companies in NYC by just giving them a place to work and a community to work with.
Still, WeWork is not just another. They are actually a next-generation Real-Estate company! WeWork makes it clear that working is not just about your desk. It's also about your environment, the other people you interact with, the events that come to your space, the coffee you have (and in the case of WeWork, the architecture and design of your floor!). This is very cool for the future of company/working culture.