What burning issue does this solve? I thought there was research showing most people use only a few core apps, so I don't see that many people will have a need for this. I certainly don't.
Look, if you're gonna down vote at least give reasons. I fail to see how "what is the problem this is solving" (the basic question every entrepreneur asks) is not a legitimate question about this, especially given the fanfare it has in the tech. press.