Every time I click a link and it turns out to be a PDF file I feel like I accidently stepped on a dog's poop in a park.

This sounds like a waste of time. PDF and Acrobat are suffering from serious feature bloat (3D? JavaScript?), so copying that bloat won't excite many users. It also displays the FSF's habit of trying to replace existing open source projects that have been under development for years (GNUTLS and Gnash come to mind).

Don't forget Hurd!