Even Big Co.'s like Microsoft and the GOOG have scalability issues.
Controversial and inflammatory titles surely must bring in some buzz.
Don't need a roadmap.
Don't do UML.
Don't do "X" where "X" is some Software Engineering principle.
Take shortcuts!
Seems to me that these guys don't want to do the painful and boring (but necessary) part of developing software.
Even Big Co.'s like Microsoft and the GOOG have scalability issues.