One big difference is that outside of states with lots of referendums (referenda?), the target audience is completely different.
Lobbyists only need to influence the opinions/judgments of a handful of regulators or several dozen legislators. Campaign strategists need to find and target a few million swing voters.
Of course, having public opinion on your side can be extremely helpful when influencing legislators, hence the root comment's caveat re: a grassroots campaign.
Lobbyists only need to influence the opinions/judgments of a handful of regulators or several dozen legislators. Campaign strategists need to find and target a few million swing voters.
Of course, having public opinion on your side can be extremely helpful when influencing legislators, hence the root comment's caveat re: a grassroots campaign.