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I also use the "turn it into a project" mental hack. Use your engineering mentality to "break it down" and do one step at a time.

Don't shirk the "who can I sell it to for how much" question, though. That's the common fear/concern of technical guys.



I suspect the majority of people who see their startups as a "business" before they see them as a "project" tend to fail, or at least not be very successful.




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