No one is shocked that it failed, people are shocked that it didn't ship! You can't fail if you didn't even ship.

Every VC backed company, or big company project that fails without any shock has shipped. If a kickstarter campaign ships the product and it falls short of expectations, no matter how short it is, it is ok. But if it says it is all set and done to ship, get the money and don't ship, that is a problem.