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I saw 'plentyoffish.com' on the Lady Gaga video 'Telephone'. I just Googled that product placement and, allegedly, site visitors went up 15% as a result of that incidental appearance in that particular video:

http://adage.com/article/madisonvine-news/miracle-whip-plent...

If that is a true statistic then, regardless of what was paid to get that product placement, the return is quite phenomenal compared to the click through rates of online advertising.

If Markus is listening, it would be good to know more details on how that success came about and worked out.

Also, cheeky joke question, for all that effort put into a dating site and with all that money made, did you get any good dates out of it?



I wanted to ask exactly this question (I'd typed it out and everything!) so thank you for finding that info!


Just checked Wikipedia for the release date to see if it was in the range of the data (nope, March 2010).




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