Interesting that your comment was voted down! How many backers have ever done any spectroscopy? For that matter, how many of those commenting here have done any serious spectroscopy? I have to agree, this seems very misleading.
I did not down vote, but maybe it is because there is no extra information.
Two people have mentioned the possibility of a scam, but there is no additional information as to what indicates that it might be. I don't know enough about chemistry to make an educated guess. It would be nice to know why others think this may be the case.