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Like any other element used in well-designed communication, the stock photography choice should be appropriate. If you live in Japan for any serious length of time, you might start to yearn for more handsome white guys in your ads. (Plus what's this stuff about old, fat, and ugly? That's kind of a weird one to see in a post here.)


I live in Shanghai -- there are plenty of ads using Asian models, but (to my mind) a weirdly high number using white models.




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