tl;dr: the author thinks the movie is about corporations and seeks for meta-buzzwords
The beginning of the movie (until the escape) is more of a double-reference to 1984 and A Brave New World. What comes next emphasizes more on the philosophy of Lego construction: combining and inventing instead of following the instructions. At no point in the movie the means of productions and the society based consumption are questioned. There is not even one clear reference to liberalism/communism (or such). Some satires do critic specific things (Starbucks), but that's it.
If you are looking for a hidden marketing message in a movie named "The Lego Movie", you probably have time to waste. I may sound a little aggressive but I was unnerved by the fact that the author consider plain activities as hiking or cooking as necessarily better than creative ones (well, maybe I do not identify sarcasm). I really don't get how playing with games from Lego can be such a bad thing: it's just a game, you are not locking them in some corporation's golden prison.
> I was unnerved by the fact that the author consider plain activities as hiking or cooking as necessarily better than creative ones
Cooking involves just as much creativity as Lego, it's a useful skill, and it's not governed by one massive corporate entity. "Better" is a subjective word, but those are some nice qualities.
If you think cooking isn't creative, you probably can't cook beyond "don't put spoons in the science oven" and don't eat very well. Cooking as creativity can run the gamut from simple games for toddlers to fine art that rivals any other art form.
I find cooking to be the kind of artistic challenge that pits imagination and experience against a physical reality totally unforgiving of ignorance and mistakes - much like writing software or playing music. It's like sculpture and chemistry that you can eat!
Are you saying that a movie where the villain is a character called Lord Business, and who is the president of the country and CEO of the largest corporation that makes all history books, voting machines and owns all TV and radio has nothing to do with corporations?
The beginning of the movie (until the escape) is more of a double-reference to 1984 and A Brave New World. What comes next emphasizes more on the philosophy of Lego construction: combining and inventing instead of following the instructions. At no point in the movie the means of productions and the society based consumption are questioned. There is not even one clear reference to liberalism/communism (or such). Some satires do critic specific things (Starbucks), but that's it.
If you are looking for a hidden marketing message in a movie named "The Lego Movie", you probably have time to waste. I may sound a little aggressive but I was unnerved by the fact that the author consider plain activities as hiking or cooking as necessarily better than creative ones (well, maybe I do not identify sarcasm). I really don't get how playing with games from Lego can be such a bad thing: it's just a game, you are not locking them in some corporation's golden prison.