What I don't get is why architecture designers keep insisting that the look and feel must be the same, when the obvious solution needed here is a cross-plattform framework/SDK that allows maximum code similarity between the different platforms while taking care of _generating as much as possible_ of the natural look-and-feel of each platform. It would be the best for both users and developers: The developer writes an application that has different front-ends for mobile and desktop, all the while being helped by the tools, whereas the user on each plattform gets the interface that is intuitive on that plattform.