Apple is it's own worse enemy here - while there is beautiful software on the Mac and the standard is in general above what I think you find on windows, the software that Apple itself makes for windows is generally awful and this drives the perceptions of a lot of windows users.
For example, iTunes is still the one piece of software that gets me into a flying rage - usually when I want to do something stupidly simple and it refuses to let me due to some preconceived user workflow that I would be violating. It freezes and hangs at weird moments, the UI lacks all kinds of normal Windows niceties like tooltips and hover highlighting, things that are vitally important to click on are rendered as if they are not clickable at all, and in general it looks completely out of place.
The message that Windows users get from this kind of thing is that Macs are foreign and hostile and incomprehensible and the idea of spending your whole life in that environment is repellent. Strangely when I use the same software on the Mac it all makes sense - I can't even really explain why.
For example, iTunes is still the one piece of software that gets me into a flying rage - usually when I want to do something stupidly simple and it refuses to let me due to some preconceived user workflow that I would be violating. It freezes and hangs at weird moments, the UI lacks all kinds of normal Windows niceties like tooltips and hover highlighting, things that are vitally important to click on are rendered as if they are not clickable at all, and in general it looks completely out of place.
The message that Windows users get from this kind of thing is that Macs are foreign and hostile and incomprehensible and the idea of spending your whole life in that environment is repellent. Strangely when I use the same software on the Mac it all makes sense - I can't even really explain why.