I'm not just saying that not doing so is equivalent to leaving money on the table, I'm saying that the net costs to the economy would be greater than the revenue collected from content providers. In a certain sense the revenue collected from content providers could be seen as offsetting revenue that would otherwise be collected from subscribers, and may lead to faster deployment of network improvements. However, that neglects the full cost to the internet as a whole, which would be the increased barriers to entry for new companies.

Blagojevich got in trouble because he pushed the envelope so far, but I used the quote because it reflects the reality that not cashing in on some opportunity is equivalent to losing money, and particularly so if you have a responsibility to shareholders.