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Yet when you dig a little deeper, studies on priming usually get wee p-values and barely significant, temporary changes in behaviour, if any. And when they do show something more, they're impossible to replicate, or straight-up fraud.

You're right in that these studies do not support the article. The question I have is this: how do you study this alleged phenomenon in a controlled way? Culture, by its very nature, is a vast and complicated mess of interactions between individuals in society. If you take a group of people out of society and study them in isolation, you aren't going to see the same effects. It's like trying to analyze a drug in vitro and then draw conclusions about it in vivo; it just doesn't give you the whole picture.



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