The "casual gaming" market of today is a lot healthier than the console market of the early 80s. In 1983, the world was enchanted by the potential of video games but the technology just wasn't ready yet. If anything, the great gaming crash scared off the companies that jumped in because it was popular but weren't ready to innovate and paved the way for the real innovators like Nintendo and Sega.
The casual gaming market is nothing like that. It's really just the long tail of the larger $70 billion gaming industry. Add to that the fact that smartphone penetration ramping up in emerging markets that never really saw significant console sales and you've got access to a lot more consumers.
The casual gaming market is nothing like that. It's really just the long tail of the larger $70 billion gaming industry. Add to that the fact that smartphone penetration ramping up in emerging markets that never really saw significant console sales and you've got access to a lot more consumers.