The aside about Internet Marketing -- if you ever look up the terms Internet Marketing or Make Money Online you'll find a wealth of squeeze pages with long copy attempting to convince you that $79.95 or $500 is all you need to make millions on Google. These places are little better than scams targeting the desperate and ignorant. So when I give advice like "Hey, don't sweat the small stuff, speculative spending on SEO is smart even if it doesn't immediately result in sales this time" I wanted to add a disclaimer "But don't get suckered, because exactly those words get repeated by people looking for suckers".
