I am. Whether its worth the money depends on whether or not you're doing a lot of SEO work now. Their tools address pain points that are specific to the industry, so if you do professional SEO work they are great, but if you're still learning I would stick with the free options.
Here's where we've gotten value out of their tools:
- Providing a quote to a new client: Before we can give a fair quote, we need to perform a quick analysis of the client's current SEO efforts (if any), their competition, and their niche. We need this process to be both quick and accurate, and the SEOmoz tools help immensely.
- Competitive analysis: A smart, defensive SEO will fill their Y!SE profile with hundreds of garbage links, creating noise that makes it harder to find paid links and free authority links. SEOmoz's Linkscape tool will do the leg work of sifting through the pile to reveal the links which are actually helping the site rank. This alone can save hours of work (plus it has an API you can use to augment your private toolset).
- Tracking progress: They've got great tools for tracking a site's position for a given keyword in SERPs over time. Simple, but essential.
The other feature we like a lot is the Q & A. Each Pro member gets to ask 3 questions a month about anything under the sun, which will be answered in a timely manner by their staff. They do a good job of triaging these requests, to the point that their CEO will handle tougher questions. Although we don't use the Q&A service frequently, its invaluable to have a source that can answer truly obscure questions a client might ask.
Bottom line: the product is well worth the money, if you need it.
Here's where we've gotten value out of their tools:
- Providing a quote to a new client: Before we can give a fair quote, we need to perform a quick analysis of the client's current SEO efforts (if any), their competition, and their niche. We need this process to be both quick and accurate, and the SEOmoz tools help immensely.
- Competitive analysis: A smart, defensive SEO will fill their Y!SE profile with hundreds of garbage links, creating noise that makes it harder to find paid links and free authority links. SEOmoz's Linkscape tool will do the leg work of sifting through the pile to reveal the links which are actually helping the site rank. This alone can save hours of work (plus it has an API you can use to augment your private toolset).
- Tracking progress: They've got great tools for tracking a site's position for a given keyword in SERPs over time. Simple, but essential.
The other feature we like a lot is the Q & A. Each Pro member gets to ask 3 questions a month about anything under the sun, which will be answered in a timely manner by their staff. They do a good job of triaging these requests, to the point that their CEO will handle tougher questions. Although we don't use the Q&A service frequently, its invaluable to have a source that can answer truly obscure questions a client might ask.
Bottom line: the product is well worth the money, if you need it.