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But how can you expect to "disrupt the big, established, old players" if you're closing your eyes to what they're actually doing?


It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperiled in every single battle. -- widely attributed to Sun Tzu

https://en.wikiquote.org/wiki/Sun_Tzu#Ch._3




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