Are you kidding me? I get emails from customers every single day, each one of those emails I read very carefully, from a large screen. Each one requires a response on my part, and if you were a customer you would expect the same.

I also do a real lot of personal emailing. I have family all over the country, and email is one way we keep in touch. I can spend over an hour composing an email to one of my family members, or one of my friends. If I wanted to communicate a shorter message, I'd use SMS, but if I'm telling a longer thought email is my go-to.