Does it sell more as a PDF (via web site), Kindle, or paper book on Amazon? I've done the traditional publishing route before, too, and agree that the advance is nice but the percentage cut of sales is miserable.
Thanks for the reply. Very interesting numbers. I wonder if pulp is the most popular option because Amazon provides better shelf space than your self-hosted web site or because tech book purchasers prefer having a physical object to refer to...
