Is it just me, or does it seem like Canonical is taking all of their design cues from Microsoft at this point? Ubuntu's mobile OS uses all the same kind of edge swipes that Windows 8 uses and this phone looks like a small Surface.
At this point, everyone in the mobile OS, whether it be Android, iOS or Windows Phone is "inspiring" something from one another. I am just glad there are new competitions in the mobile space along with the fact that they are encouraging HTML5 apps.
If you've been following the phone industry for a while you'll realise this isn't all design cues from Microsoft. You'll find a lot more in common with Nokia's N9 than WP8.