"Nope, wasn't "implying" that! In fact, a careful read would have indicated the Chowhound logo was NOT created according to this advice. It was, in fact, done by a pro with vast experience, "condensation" or not."
His logo example uses bad typography, questionable color choices, and is too busy. But it also fails one of the most basic, objective tests of logo-ness, which is: Can it be scaled down easily?
It can't. There are too many fine details. This is an incredibly common rookie mistake. If you're having a logo done, just think to yourself: would this logo work as well on the spine of a CD cover as it would on a billboard? Someday you will need to print your logo somewhere small.
Apple logo, Nike swoosh, facebook's "f", twitter's "t", etc. - Recognizeable at any size.
Also ask, would this logo work just as well in 2-color? Because you'll be printing it that way all the time, on invoices, etc.
Keep in mind that it was probably chowhound.com's logo in the late 90s. I agree that it looks ugly now, but in the late 90s it wouldn't have been too out of place.
