I was under the impression that this was a paid app. How does it generate so much revenue while still being free?
I signed up for future posts (extremely well-placed sign-up form by the way!), but I didn't see a description of in-app purchases or other revenue model as a topic for a future post, which is why I ask. I am also using Android.
Thank you for this post by the way. This is amazing and I'm excited to read your future posts!
Initially it was just a paid download for the text of the Bible.
With more research in the App Store though I realized audio Bibles were selling much more than I was.
So I outsourced the audio (mentioned in the post I think) and now the model is that users download the original app (with the text) for free, and then can buy the audio as an IAP.
This works great on multiple fronts: I collect more email address, I rank better in search because I get more downloads, and the audio sells better as an IAP than as a stand alone app.
I signed up for future posts (extremely well-placed sign-up form by the way!), but I didn't see a description of in-app purchases or other revenue model as a topic for a future post, which is why I ask. I am also using Android.
Thank you for this post by the way. This is amazing and I'm excited to read your future posts!