Chrome is not my primary browser, so I won't be installing this any time soon, but I thought the copy was really short and sweet, with no fluff. If this was "salesy", I wish more FOSS products were like this one.
Not for me. It answered exactly the question I had in mind. I love the effort they put into the "salesy" page. I don't see why "salesy" is inherently bad. It sells well, even if it is free.
The open source and free software community is dominated by programmers. There aren't a lot of designers and there are even fewer sales and marketing people. And it shows in what they release. I found it refreshing to see an exception.