Usually, when referring to someone in print, we use their last name. Out of courtesy. So it's "Popova" not "Maria."

Also, Bleymaier's estimates on donation and affiliate income are just ludicrous. 50k-100k/year in donations from 1.2 million visitors/month? Yeah, right. :) They take away from the original point he was trying to make, which he could have made without making numbers up out of thin air.